We can be bothered: Case Study

As part of a re-branding campaign that included national TV advertising, Simplyhealth commissioned Blue Frontier to produce the “we can be bothered” microsite.

The concept of being bothered is key to their branding propostion and is the central message for all communications. The “we can be bothered” microsite has been designed as the hub of this campaign by clearly explaining and demonstrating this message to the public.

"...The project needed to be completed within in a short timescale without compromising on the professional finish- and with Joomla we were able to complete on time and on budget..."

The site includes a number of interactive elements, including a community forum and a video upload section, as well as a download area for ringtones etc.

We were required to mirror the look and feel of the lead site (www.simplyhealth.co.uk). The assets and branding guidelines for the site were provided by the client, and we took those elements and constructed the final product using the open source CMS platform Joomla.

The project needed to be completed within in a short timescale without compromising on the professional finish and with Joomla we were able to complete on time and on budget.

Simplyhealth (formerly known as HSA, BCWA, HealthSure, LHF and Totally Active) has been helping people access healthcare for nearly 140 years and has more than 1.3 million customers, helping 2.3 million people and 11,000 businesses. Simplyhealth offers easier access to many health services from dentistry and optical to alternative medicines and private healthcare. As a healthcare provider, we use our extensive range of health plans to help individuals, families and companies. These include cash plans, dental plans, private medical insurance and self funded health plans, which provide cover towards check-ups, treatment and emergencies, helping people budget for the costs of expected and unexpected healthcare. Our specialist Simplyhealth store also helps people get the most out of life through mobility aids and supports for daily living.

For more information about Simplyhealth please visit www.simplyhealth.co.uk