As a progressive and forward thinking development agency, it should be no surprise that Blue Frontier offers a range of mobile app solutions.

Mobile applications are an increasingly popular mechanism for engaging with customers due to the seismic shift in the way that we consume electronic information - PCLaptopNetbookSmartphone - Tablet.

But what are the options if you are considering going mobile with your products or services?

iPhone- The App Store remains a significant force in this arena. There are now some 350,000 apps that can be downloaded to iPhone and other Apple devices. The iPad2 is eagerly awaited as is the next generation of iPhone - few are predicting that Apple will give up their commanding position any time soon.

iPhone App Store

Above: Apps for work on iPhone

Android - Google’s mobile operating system is gaining traction fast. Great handsets (generally by HTC) and a range of desirable 'tablets' combine with an open source architecture that allows developers a huge degree of flexibility in making and distributing web apps.

HTC

Above: iPhone beater? HTC Desire on Android

Windows Mobile - Microsoft are trying to firmly establish WP7 in this market place. News of the recent collaboration with mobile giant Nokia and the leverage they can get from their formidable business ecosystem may be enough to turn this technology company in to a serious contender.

Windows Phone on HTC

Above: Alternatively, the Windows Phone

And what about generic mobile web apps...

Many developers are now creating browser based web apps- these are generally platform independent and can (in theory) be used on any mobile device that features a web browser. The range and scope of the features available are often more limited, but increasingly powerful mobile web apps offer a great opportunity for business to go mobile without having to choose an operating system.

Using great tools like Joomla Mobile enable us to design and build web apps that work in unison with your traditional website in order to create a web presence and level of functionality that is optimised to works seamlessly in any environment.

We are able to offer advice, service and support for all mobile app development. Please call us to find out more about our offering on 01722 744574.

The award winning content management system has launched its latest release that promises to make further improvements on the already highly regarded CMS.

Joomla 1.6

Above: The Joomla 1.6 website

Many significant improvements have been introduced, providing benefits for Joomla website administrators & editors as well website developers and designers.

To find out more about Joomla 1.6 click here or call us on 01722 744 574 and ask to speak to one of our in-house Joomla specialists.

There are numerous, well documented ways of driving traffic to your website, but what about getting visitors to interact and explore once they are there?

Tell us what you think

Engaging with potential new customers and gaining insightful information can be achieved in a number of ways, for example Joomla offers use of a wide range of really great extensions like; gaming plug-ins, product review platforms, blogs, newsfeeds and much more.

This month we are featuring a clever tool for the Joomla platform that encourages visitors to offer an opinion through using a 'poll tool', as featured on the right.

If you are interested in new ways to enhance your website offering then get in touch.

Recently Facebook introduced an integrated email platform to their hugely popular social networking site.

Facebook Messages

@facebookmail.com email will be integrated with Facebook messages, SMS and other chat clients and the sending of these messages will feel more like 'chat' (with no subject line) than traditional email. To many it seems an obvious step, but now that the dust has begun to settle, will it be a popular add-on, and exactly why have they done it?

There appears to be a general consensus of opinion that suggests that using a Facebook email account will be in addition to user’s existing email accounts and not instead of. It would therefore be simply another place to go and check for email messages.

Concerns over privacy and data protection have haunted Facebook for a number of years. Email is a tool often used to convey messages to specific individuals, containing private content of a personal or business nature. Have they done enough to convince users of their commitment to data protection?

But Facebook is giving careful consideration to its future. It is clear that the popularity of social networking will only rise further, and the next generation will have different demands of their chosen message platforms and will adopt and influence newer conventions. It is generally regarded that the newer generation(s) will be more receptive to a less formal and integrated approach to messaging.

Those who remember being taught how to construct a letter 'properly' while at school may well be in agreement. And where will it all end?...well it probably won't.

In recent weeks much talk in technology circles has been about the new Mobile offering from Microsoft, but will it work out for them? In truth nobody yet knows, and perhaps only time will tell. There are some compelling arguments either way.

Putting a foot firmly in each camp - Luke says success, James says failure- we explore some of the arguments.

 

Windows Phone


James says Failure...

Microsoft have tried and failed to break in to the Mobile OS arena before. In the past users have complained about the complex and poorly designed phone interface that made the “phone” element of the smartphone experience difficult and clumsy.

Historically problems with general speed and useability of some of the more complex 'smart' functions meant that reviews and sales have always been (at best) lukewarm.

Microsoft is arriving late to the party. Apple has redefined the landscape for smartphones. Putting useability and design at the very top of their list, they have managed to create a highly desirable range of devices that are appealing to look at, great to use and are highly functional (with some 300,000+ apps on the App Store to date). In addition Android (Google) now boast 100,000+ apps of their own and have stolen market share from the other heavyweights of the Mobile OS arena, while Symbian (Nokia) and Blackberry (RIM) are responding with new devices and “app” platforms too. The point is that this market is congested with well established competitors.

Windows Phone 7 isn't as feature rich as you may first think with no multitasking, no tethering, no copy/paste or in browser support for Flash or Silverlight (the later being a Microsoft product).

While technical reviews have been good for WP7, this is no indicator for market success- carriers will need to be incentivised to sell it and the general public will need to embrace it.

Just being considered a capable competitor to Blackberry is not where Microsoft want to be- a £400 million marketing budget may only serve to make this venture a well publicised failure.

 

Luke says Success...

Microsoft-based developers can finally make use of their .NET skills to produce feature-rich Silverlight apps using the Visual Studio IDE. If you were to believe the stats that 90% of the World’s developers target Windows and approximately half of all developers are .NET developers, then there must be a substantial amount of developers that have been waiting patiently for Microsoft to truly enter the smartphone arena!

WP7 is the first real replacement for the desktop PC. It organises messaging, social networking, music, photos, gaming and documents into an intuitive, slick user interface. All other smartphones to date have only ever been an extension of your PC.

With its Xbox Live service, WP7 will appeal massively to the gaming community allowing Xbox gamers to hook up with their friends anytime, anywhere.
With the Office hub, you can work on mobile versions of MS Word, Excel and PowerPoint and even makes use of SharePoint Workspace Mobile to collaborate with your business colleagues.

WP7 allows true integration with MS Exchange to manage and use multiple accounts with Outlook Mobile, while also allowing popular personal email accounts, like Google, Yahoo and Windows Live.

WP7 provides a music and video hub that not only synchronises wirelessly with your PC-hosted collections, it also allows you to stream or download tunes direct from the Zune marketplace.

All other arguments aside, the success of WP7 may well depend on the Apps market.

Now that the majority of developers can get their hands dirty using their preferred language, it does stand to reason that we will see Microsoft become a real contender in the fight for smartphone dominance.

 

Expert advice and more...

Favourite Smartphone?

Vote for your favourite Smartphone OS...

Although wikipedia is down today you can still view the cached version of whatever page via Google... #Googlepower

by Blue Frontier
Wednesday, 18 January 2012 11:29

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