Effective ways of keeping in touch

Inform Express, an easy to use and very effective database application in BlueFrontier’s range of back office solutions is designed to assist any business or organisation with the marketing of products & services or the notification of key events or their latest developments to a targeted audience.

Key features of Inform Express include: prospective and customer contact management, email & letter generation, document management, appointment scheduling and management reporting.

Inform Express is available as an out-of-the-box solution... for single, standalone users or for multiple workgroup or network users. We charge a small setup fee for a remote implementation followed by a monthly maintenance fee, which gives you...

• Qualify & Categorise
  Record communications and correspondence against your contacts to qualify their details and evaluate their needs and so making it simple to target them for the relevant email or mail merge correspondence.
• Target Audience
  Build custom selections of prospects to include in email or mailshot runs, manage unsubscribed contacts and track follow-up dates.
• HTML Newsletter
  As well as sending plain text emails you can distribute your business newsletters and graphical literature in the form of personalised HTML emails. You can create your own emails, adapt an existing template or for a small fee we can even help you with your newsletters.
• Mail Merge
  If your contacts don’t have an email address you can always generate letter mailshots with our Microsoft Word mail merge integration.
• Data Import
  If you have an existing list of contacts we can import their details to quickly get you up and running for a small charge.
• Report Analysis - Professional version only
  To ensure your emails are reaching the right audience, we can track recipient response and use the latest techniques to measure the success of your campaigns with statistical analysis.

Inform Express, as with all our software applications, is being continually developed to provide more effective ways of managing your contact data... so you’ll never be opting into a static product with Blue Frontier... it is our philosophy that our evolving products will support and benefit any business or organisation now and into the future.

At Blue Frontier we are data specialists, with an appetite for developing solutions that bring the potential of every organisation to fruition...and to that end we can tailor Inform Express to your exact requirements.

If you would like to know more about Inform Express or any of our other back office solutions then please do not hesitate to contact us at our Blue Frontier offices.