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We are passionate about the work we do, which is why we regularly research and update our blog with original content to keep you updated with industry news.

Digital Marketing

Now’s the Time to Upgrade to Google Analytics 4

Friday, 29 April 2022 Callum Anderson , In: TechnicalDigital Marketing

Google Analytics 4

Back in October 2020, Google released its first highly anticipated decade-long upgrade of Google Analytics, entitled Google Analytics 4. At its core it see’s the amalgamation of two property types (Universal Analytics for measuring websites, and Google Analytics for mobile app activity) into one all-encompassing property type; Google Analytics 4 Properties.

What is SEO and How Does It Work?

Friday, 11 March 2022 Matt Davey , In: Digital Marketing

What is SEO and How Does It Work?

If you've ever heard the phrase SEO while looking into your Digital Marketing strategy and are not completely sure what it is, then you have come to the right place. Our SEO expert, Matt is here to explain what SEO is and how it works to help improve your website's online visibility.

Google's Latest Link Spam Update

Wednesday, 16 February 2022 Matt Davey , In: Digital Marketing

Google's Latest Link Spam Update

Blue Frontier's SEO team keep up to date with all the latest algorithm updates made by Google. This includes the most recent link spam update from November. We explore the outcomes of this update and why it might have impacted your rankings.

How to Conduct Keyword Research for Your PPC Campaign

Tuesday, 11 January 2022 Wiktoria Niedbala , In: Digital Marketing

How to Conduct Keyword Research for Your PPC Campaign

Bidding on the most relevant and cost-effective keywords is one of the most important aspects of a successful Pay-Per-Click (PPC) campaign. This article will outline the steps you need to take to ensure you discover and use the most effective keywords to create a PPC campaign that will be seen by your ideal audience. 

Everything You Need to Know About the Facebook New Pages Experience

Thursday, 16 December 2021 Natasa Kemeny , In: Digital Marketing

Everything You Need to Know About the Facebook New Pages Experience

Social media platforms change constantly in order to provide a better user experience for people and businesses, and to keep up with competitor platforms. Facebook has recently introduced its new Pages Experience, which enables creators, businesses and public figures to build their community and reach their goals on the social media platform in a much simpler way. Find out more about the Facebook new Pages Experience and make the most out of it whether you are a creator or a marketing professional.

How to Optimise Your Google Business Profile for Local Search 2021

Wednesday, 24 November 2021 Hayley Clasby , In: Digital Marketing

How to Optimise Your Google Business Profile for Local Search 2021

In the fight to come out top in local search results, optimising your Google Business Profile can improve your chances of appearing in Google’s Search results and across other Google products like Local Pack and Maps. Local searches are the largest form of search, so you should do everything you can to be as visible as possible.

Black Friday Top E-Commerce Tips

Wednesday, 17 November 2021 Hugo Matthews , In: Digital Marketing

Black Friday Top E-Commerce Tips

Black Friday is one of the most important days in the calendar for all types of businesses when it comes to sales. Ensuring you have ticked every important box to achieve an effective marketing campaign can be easy to overlook. Luckily, we have prepared our five top tips in helping you boost your online success for this years 2021 Black Friday sales. 

8 Ways to Build Relationships Through Email Marketing

Tuesday, 14 September 2021 Natasa Kemeny , In: Digital Marketing

8 Ways to Build Relationships Through Email Marketing

Building strong relationships with customers is a vital step for business growth and promotion. Building these relationships can be achieved with the right communication strategies using email marketing. There are several strategies and tactics for gaining trust and driving conversions through emails, such as delivering the value promised, providing quality content and avoiding long or too frequent emails. Keep reading to find out how to build lasting relationships with your customers using email marketing.

How to Prepare for the May 2021 Core Web Vitals Google Algorithm Update

Thursday, 06 May 2021 Ettie Greenwood , In: Digital Marketing

How to Prepare for the May 2021 Core Web Vitals Google Algorithm Update

Please note: the Core Web Vitals update has been pushed back to June 2021

In May, Google announced one of their next ranking updates with the introduction of three Core Web Vitals, which focus on more page experience metrics than ever before. This update has been released far in advance and is set to come into force in May 2021. Find out more about the new Core Web Vitals and how the 2021 algorithm update will affect your site's ranking.

How to Create an Effective Outreaching Strategy to Support Your SEO

Wednesday, 24 March 2021 Hayley Clasby , In: Digital Marketing

How to Create an Effective Outreaching Strategy to Support Your SEO

Building your backlink portfolio and improving your search engine rankings are two things that go hand in hand. Your aim is to gain valuable backlinks from trustworthy sites with high-authoritative domains that are relevant to your website. An outreach strategy can make or break a businesses' SEO efforts, which is why we have created the ultimate guide to formulating a winning outreaching plan. Keep reading to find out all the tactics and tips you'll need to know.  

iOS 14 - How Will It Impact Facebook Ads

Wednesday, 27 January 2021 Wiktoria Niedbala , In: Digital Marketing

iOS 14 - How Will It Impact Facebook Ads

In 2020, Apple announced a new iOS 14 App Tracking Transparency framework, requiring apps to show an opt-IN prompt. This will have implications on Facebook Ads and most likely cause disruptions to businesses that rely on personalised advertisement. 

Digital Marketing Trends For 2021

Tuesday, 19 January 2021 Wiktoria Niedbala , In: Digital Marketing

Digital Marketing Trends For 2021

2020 has come to an end, however, many of the digital marketing trends we watched ignite last year will continue to prosper in 2021. From inclusivity, interactive content and local SEO, to sustainability, this article will cover the upcoming trends for 2021, so that your business can stay on top of digital.

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