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We are passionate about the work we do, which is why we regularly research and update our blog with original content to keep you updated with industry news.

Digital Marketing

Outsourcing Your Social Media

Friday, 01 August 2014 , Posted By: Sammy-Jo , In: Social MediaDigital Marketing

Outsourcing Your Social Media

Owners of businesses will often find themselves giving hours and hours of their time carrying out jobs and tasks that could be simply assigned to others.

The Importance of Keeping Track of Your Backlink Profile

Wednesday, 30 July 2014 , Posted By: Michael Bunn , In: Digital Marketing

The Importance of Keeping Track of Your Backlink Profile

One of the most important parts of an SEO strategy is keeping close tabs on your backlink profile, monitoring and addressing any activity accordingly as it is spotted.

The Use of Supplementary Content on Your Website

Thursday, 24 July 2014 , Posted By: Adam Futcher , In: Digital Marketing

The Use of Supplementary Content on Your Website

Google has recently released a new edition of its Quality Ratings Guidelines, a totally rewritten manual that Google’s search result raters will be using when assessing the quality of sites in search results.

Negative SEO – Has it Become Easier to Harm Competitors in Search Results?

Wednesday, 23 July 2014 , Posted By: Adam Futcher , In: Digital Marketing

Negative SEO – Has it Become Easier to Harm Competitors in Search Results?

Negative SEO is a nasty tactic used by some to try and damage a competitor’s rankings and visibility in the search results pages.

Prominent SEO Developments in 2014

Tuesday, 01 July 2014 , Posted By: Michael Bunn , In: Digital Marketing

Prominent SEO Developments in 2014

As we know, Google are constantly updating their methods and making changes to the way in which their search algorithm brings up results in the search engine pages.

Google’s Matt Cutts on Smaller Sites Outranking Big Sites

Friday, 06 June 2014 , Posted By: Adam Futcher , In: Digital Marketing

Google’s Matt Cutts on Smaller Sites Outranking Big Sites

Occasionally we see small websites being able to outperform larger sites in Google search results pages. In Matt Cutts’ recent Webmaster Help video, he discusses the possible reasons...

Google Roll out New Panda 4.0 Update

Thursday, 22 May 2014 , Posted By: Michael Bunn , In: Digital Marketing

Google Roll out New Panda 4.0 Update

Google’s Panda algorithm is intended to help sites with original and quality content to achieve better search rankings, with those sites that contain poor value or spam-laden content losing out on top spots.

SEO - Focus on What It Earns, Not What It Costs

Friday, 09 May 2014 , Posted By: Michael Bunn , In: Digital Marketing

SEO - Focus on What It Earns, Not What It Costs

When it comes to making decisions, business owners will frequently look for the low cost solutions in order to save money in the short term. This same logic is often applied when choosing SEO...

Google Panda and the Importance of Quality Content

Friday, 02 May 2014 , Posted By: Adam Futcher , In: Digital Marketing

Google Panda and the Importance of Quality Content

Google’s Panda algorithm was brought out to target sites with low quality content. Were you unlucky enough to be affected by this? Why was your site affected?

The Power of Google+ Local

Thursday, 24 April 2014 , Posted By: Dave Davies , In: Social MediaDigital Marketing

The Power of Google+ Local

With such a large proportion (97%) of consumers searching online for businesses in their local area, Google+ Local’s power as an online marketing technique certainly shouldn’t be ignored by any local business.

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