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We are passionate about the work we do, which is why we regularly research and update our blog with original content to keep you updated with industry news.

Digital Marketing

Negative SEO – Has it Become Easier to Harm Competitors in Search Results?

Wednesday, 23 July 2014 , Posted By: Adam Futcher , In: Digital Marketing

Negative SEO – Has it Become Easier to Harm Competitors in Search Results?

Negative SEO is a nasty tactic used by some to try and damage a competitor’s rankings and visibility in the search results pages.

Prominent SEO Developments in 2014

Tuesday, 01 July 2014 , Posted By: Michael Bunn , In: Digital Marketing

Prominent SEO Developments in 2014

As we know, Google are constantly updating their methods and making changes to the way in which their search algorithm brings up results in the search engine pages.

Google’s Matt Cutts on Smaller Sites Outranking Big Sites

Friday, 06 June 2014 , Posted By: Adam Futcher , In: Digital Marketing

Google’s Matt Cutts on Smaller Sites Outranking Big Sites

Occasionally we see small websites being able to outperform larger sites in Google search results pages. In Matt Cutts’ recent Webmaster Help video, he discusses the possible reasons...

Google Roll out New Panda 4.0 Update

Thursday, 22 May 2014 , Posted By: Michael Bunn , In: Digital Marketing

Google Roll out New Panda 4.0 Update

Google’s Panda algorithm is intended to help sites with original and quality content to achieve better search rankings, with those sites that contain poor value or spam-laden content losing out on top spots.

SEO - Focus on What It Earns, Not What It Costs

Friday, 09 May 2014 , Posted By: Michael Bunn , In: Digital Marketing

SEO - Focus on What It Earns, Not What It Costs

When it comes to making decisions, business owners will frequently look for the low cost solutions in order to save money in the short term. This same logic is often applied when choosing SEO...

Google Panda and the Importance of Quality Content

Friday, 02 May 2014 , Posted By: Adam Futcher , In: Digital Marketing

Google Panda and the Importance of Quality Content

Google’s Panda algorithm was brought out to target sites with low quality content. Were you unlucky enough to be affected by this? Why was your site affected?

The Power of Google+ Local

Thursday, 24 April 2014 , Posted By: Dave Davies , In: Social MediaDigital Marketing

The Power of Google+ Local

With such a large proportion (97%) of consumers searching online for businesses in their local area, Google+ Local’s power as an online marketing technique certainly shouldn’t be ignored by any local business.

How To Manage Negative Reviews & Use Them To Your Favour

Monday, 16 December 2013 , Posted By: Adam Futcher , In: Digital Marketing

How To Manage Negative Reviews & Use Them To Your Favour

The advent of instant, real-time customer feedback is something business owners are still getting used to. The anonymity of the internet can allow people to leave scolding reviews in the heat of the moment...

How To Create Valuable Linkable Assets

Monday, 09 December 2013 , Posted By: Adam Futcher , In: Digital Marketing

How To Create Valuable Linkable Assets

When approaching SEO, a fundamental aspect that you will want to consider is your linking strategy. A large part of this includes creating content that attracts quality inbound links.

How To Write Long Tail Content

Monday, 02 December 2013 , Posted By: Adam Futcher , In: Digital Marketing

How To Write Long Tail Content

Though many businesses focus their efforts on ranking high for short keyword terms in the hope of generating large amounts of traffic from popular search phrases - this is an ineffective strategy.

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