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We are passionate about the work we do, which is why we regularly research and update our blog with original content to keep you updated with industry news.

Social Media

Social Media Platform Updates for Businesses in 2021

Monday, 11 October 2021 Rebecca Fox , In: Social Media

Social Media Platform Updates for Businesses in 2021

Social media is constantly changing, and more updates continue to roll out on all platforms every year. We reviewed the major 2021 updates so far, and what they mean for social media marketing on Facebook, Instagram and Twitter.

Lead Generation with LinkedIn Ads

Monday, 27 September 2021 Wiktoria Niedbala , In: Social Media

Lead Generation with LinkedIn Ads

LinkedIn advertising has a huge lead generation potential if used in the right way. LinkedIn is a thriving platform with over 500 million users worldwide offering detailed targeting methods on their advertising tool resulting in quality leads. Keep reading to find out how to optimise your LinkedIn Lead Generation Ads. 

Planning a Social Media Content Strategy for Your Business: Everything You Need to Know

Thursday, 15 July 2021 Charlotte Abrahams , In: Social Media

Planning a Social Media Content Strategy for Your Business: Everything You Need to Know

Social media content is an incredibly powerful marketing tool that can bring followers, engagement, and conversions to your brand. Despite this, many businesses don't put enough time into planning and implementing a strategy for their content marketing. Learn how to make an effective social media content strategy that will help you hit your KPIs and have an upper-hand on your competitors. 

The Rise of Stories on Social Media

Tuesday, 23 March 2021 Wiktoria Niedbala , In: Social Media

The Rise of Stories on Social Media

The Stories feature is conquering the social media world, making more and more businesses adapt their marketing efforts to include more of this form of content. LinkedIn is the latest platform to embrace this trend, which will allow organisations to engage with their audience like never before.  

High Profile Twitter Accounts Hacked in Bitcoin Scam

Thursday, 16 July 2020 Amy Godfrey-Bawden , In: Social Media

High Profile Twitter Accounts Hacked in Bitcoin Scam

On Wednesday 14th of July 2020, Twitter experienced its most disastrous breach yet as hackers infiltrated a number of verified accounts, including those of Amazon CEO Jeff Bezos, Elon Musk, Bill Gates and Barack Obama, in what Twitter has labelled as a “coordinated social engineering attack”.

The Evolution of Branding

Tuesday, 07 July 2020 Wiktoria Niedbala , In: Social MediaDigital Marketing

The Evolution of Branding

Branding has come a long way since plain logos and packaging designs. Now it's all about user experience, building relationships with customers and keeping up with the changing times. If you want to stay ahead of the branding game in the digital era, get ready to dive into this comprehensive guide.

TikTok- A Guide for Anyone Who Isn’t Gen Z

Thursday, 11 June 2020 Wiktoria Niedbala , In: Social Media

TikTok- A Guide for Anyone Who Isn’t Gen Z

TikTok is a free social media app you use on your phone that lets you watch, create, and share videos, often to a soundtrack of the top music hits. Lip-synching, dancing and challenges are the most common forms of content you can find on the app and now it has evolved from a video-creation app solely meant for users to express their creativity, to a marketing and advertising opportunity.

Facebook Introduces Messenger Rooms

Friday, 05 June 2020 Amy Godfrey-Bawden , In: Social Media

Facebook Introduces Messenger Rooms

During the coronavirus pandemic, social media platforms and video messaging apps have never been more useful for families and friends to stay in touch. Facebook identified and acted upon this change in social interaction by creating a new feature called ‘Messenger Rooms’, competing with other popular video messaging apps like Zoom.

Facebook’s New Reward System – Top Fan Badges

Tuesday, 23 April 2019 Amy Godfrey-Bawden , In: Social Media

Facebook’s New Reward System – Top Fan Badges

With the positive reinforcement of its new feature, the Top Fan badge, Facebook is on a mission to achieve more engagement across the site.

Social Media Influencers – A New Wave in Digital Marketing

Wednesday, 17 April 2019 Amy Godfrey-Bawden , In: Social Media

Social Media Influencers – A New Wave in Digital Marketing

A significant facet of digital marketing is social media, and with the enormous success of many YouTubers and Instagram stars, companies are investing a great deal in these popular young people as part of their marketing campaigns.

How to build a social media strategy

Thursday, 16 August 2018 Amy Bennett , In: Social Media

How to build a social media strategy

Social Media for business can be overwhelming, with so many channels to choose from and knowing what content to post when and where. A social media strategy can really help you focus on what you need to be doing to build a powerful brand identity.

Social Media Image Sizes

Tuesday, 20 March 2018 Amy Bennett , In: Social Media

Social Media Image Sizes

One size doesn't fit all with Social Media images, each platform has its own criteria for displaying images at top quality. Follow our complete guide to make sure your pictures are great quality and super shareable for your audience.

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