Social media platforms are constantly evolving. Keeping up with the curve is vital for your business to stay at the forefront and cut through the noise in the market and reach your valuable customers. In this blog post, we will cover the three changes that happened on Facebook in recent months that could impact how you advertise on the platform.

TikTok has quickly become one of the most popular short-form video sharing social media platforms in the world – especially among Generation Z audiences. This makes the platform the perfect place for B2C businesses specifically to advertise on. As TikTok is such a rapidly emerging space when it comes to advertising, we have collected the most important pieces of information for you to start advertising on TikTok.

Social media is constantly changing, and more updates continue to roll out on all platforms every year. We reviewed the major 2021 updates so far, and what they mean for social media marketing on Facebook, Instagram and Twitter.

LinkedIn advertising has a huge lead generation potential if used in the right way. LinkedIn is a thriving platform with over 500 million users worldwide offering detailed targeting methods on their advertising tool resulting in quality leads. Keep reading to find out how to optimise your LinkedIn Lead Generation Ads. 

Social media content is an incredibly powerful marketing tool that can bring followers, engagement, and conversions to your brand. Despite this, many businesses don't put enough time into planning and implementing a strategy for their content marketing. Learn how to make an effective social media content strategy that will help you hit your KPIs and have an upper-hand on your competitors. 

The Stories feature is conquering the social media world, making more and more businesses adapt their marketing efforts to include more of this form of content. LinkedIn is the latest platform to embrace this trend, which will allow organisations to engage with their audience like never before.  

On Wednesday 14th of July 2020, Twitter experienced its most disastrous breach yet as hackers infiltrated a number of verified accounts, including those of Amazon CEO Jeff Bezos, Elon Musk, Bill Gates and Barack Obama, in what Twitter has labelled as a “coordinated social engineering attack”.

TikTok is a free social media app you use on your phone that lets you watch, create, and share videos, often to a soundtrack of the top music hits. Lip-synching, dancing and challenges are the most common forms of content you can find on the app and now it has evolved from a video-creation app solely meant for users to express their creativity, to a marketing and advertising opportunity.

During the coronavirus pandemic, social media platforms and video messaging apps have never been more useful for families and friends to stay in touch. Facebook identified and acted upon this change in social interaction by creating a new feature called ‘Messenger Rooms’, competing with other popular video messaging apps like Zoom.

With the positive reinforcement of its new feature, the Top Fan badge, Facebook is on a mission to achieve more engagement across the site.

A significant facet of digital marketing is social media, and with the enormous success of many YouTubers and Instagram stars, companies are investing a great deal in these popular young people as part of their marketing campaigns.

Social Media for business can be overwhelming, with so many channels to choose from and knowing what content to post when and where. A social media strategy can really help you focus on what you need to be doing to build a powerful brand identity.