The Stories feature is conquering the social media world, making more and more businesses adapt their marketing efforts to include more of this form of content. LinkedIn is the latest platform to embrace this trend, which will allow organisations to engage with their audience like never before.
Thursday, 16 July 2020
, In: Social Media
On Wednesday 14th of July 2020, Twitter experienced its most disastrous breach yet as hackers infiltrated a number of verified accounts, including those of Amazon CEO Jeff Bezos, Elon Musk, Bill Gates and Barack Obama, in what Twitter has labelled as a “coordinated social engineering attack”.
Branding has come a long way since plain logos and packaging designs. Now it's all about user experience, building relationships with customers and keeping up with the changing times. If you want to stay ahead of the branding game in the digital era, get ready to dive into this comprehensive guide.
TikTok is a free social media app you use on your phone that lets you watch, create, and share videos, often to a soundtrack of the top music hits. Lip-synching, dancing and challenges are the most common forms of content you can find on the app and now it has evolved from a video-creation app solely meant for users to express their creativity, to a marketing and advertising opportunity.
During the coronavirus pandemic, social media platforms and video messaging apps have never been more useful for families and friends to stay in touch. Facebook identified and acted upon this change in social interaction by creating a new feature called ‘Messenger Rooms’, competing with other popular video messaging apps like Zoom.
Wednesday, 17 April 2019
, In: Social Media
A significant facet of digital marketing is social media, and with the enormous success of many YouTubers and Instagram stars, companies are investing a great deal in these popular young people as part of their marketing campaigns.
Social Media for business can be overwhelming, with so many channels to choose from and knowing what content to post when and where. A social media strategy can really help you focus on what you need to be doing to build a powerful brand identity.
One size doesn't fit all with Social Media images, each platform has its own criteria for displaying images at top quality. Follow our complete guide to make sure your pictures are great quality and super shareable for your audience.