Bing Ads has launched the option of excluding certain audiences from seeing your remarketing campaigns.
If there are audiences that you don’t wish to advertise to, then displaying remarketing ads to them wouldn’t be worthwhile. It is now possible to stop remarketing ads from being displayed to these irrelevant audiences.
Exclusions mean you can centre your attention on audiences that really matter to your remarketing campaigns. By excluding audiences that are irrelevant to your campaign goals, you can aim for greater ROI by focusing more on your target audience.
Below are some examples where setting up remarketing exclusions could be advantageous:
To create an exclusion you simply follow the same steps you would when creating targeting associations.
This feature has begun rolling out globally to all Bing advertisers and should be available in all accounts within the next few weeks.