Google have officially began rolling out the mobile-friendly label in search results snippets for mobile users.
Having tested this feature for months, including “not mobile-friendly” labels, they have decided to release the notification, letting users know if a website has been appropriately designed for viewing on a mobile device. The label can be seen beneath the URL of a site on the search results page, and before any snippets or descriptions. An example can be seen below.
With more and more people turning to their smartphones to browse the web, this step taken by Google is designed to assist users in receiving the best experience whilst doing so.
Google have also mentioned that experimentation is underway to take this into consideration in a new algorithm for determining rankings. If you haven’t already, it’s certainly time to think about ensuring your site is as user-friendly for mobile users as possible.
In order for Googlebot to decide if your site is eligible for the label, it must meet certain criteria:
To test your website for its mobile usability, you can use Google’s mobile-friendly testing tool.