Google have updated their ‘Test My Site’ tool with a new set of features. The resource now shows you more than simply your mobile site’s speed score.
It will now tell you how much traffic you could be losing during load time, as well as how your mobile site speed compares to competitors within your industry sector.
Test My Site will give you suggested fixes to reduce loading times for your mobile site, and show you how many seconds you could cut from your load time by implementing these.
All of this can be emailed to you as a free report, which can then be easily shared with your web developers.
Google’s Test My Site will show you:
People aren’t willing to wait for a website to load. If it’s taking too long they will give up and try another site – your competitors.
A few seconds difference in load sped could prove to be the difference between keeping visitors and losing them.
If these statistics aren’t enough to encourage site speed optimisation, I don’t know what is! A fast mobile site will provide a better experience for your users, increase visitors to your site, and generate more conversions.
If you haven’t already, run your site through Google’s Test My Site tool to see how your site performs.