Hiring an SEO Company, or SEO agency can improve your overall website, increase traffic and save you time which is better spent on your business services. Choosing the right SEO Company is essential to maximise rankings, traffic and optimising search engine indexes. When approaching an SEO company it is essential that you ask all of the relevant questions, which are tailored to your specific needs. Be sure to know what you want to achieve, this is the first step in choosing the right SEO company and will minimise the risk of picking a poor or dishonest partner. An excellent SEO consultant should be able to both discuss your needs and goals with you, and also provide some of the following useful services.
Some Useful Services They May Provide…
The Best Time to Hire an SEO Company
While learning about SEO is an essential business process, sometimes it is often best to hire an SEO company, freeing up your time to focus on other key areas of your business and making use of the specialist skills and experience that a dedicated agency offers. If you are launching a new website or having a website re-designed then it is advisable to involve an SEO company before you hire a web design company, or even better, find a company that will do both. It is much easier to build a website around SEO than trying to restructure an already built website.
Whether you are experienced with SEO or not, there is an opportunity cost in doing in-house maintenance. What other jobs are being neglected in order for your website to be up to date? Hiring an SEO company should save you time, increase your traffic and provide a strong return for your investment.
Questions to Ask When Vetting SEO Companies
What SEO Companies Should I be Wary of?
How Else Can I Check The Quality of an SEO Company?
Alexa gives every website a ranking. Check the ranking of your intended SEO Company to determine the traffic they attract themselves. Websites that rank under 5 million are likely to be receiving very little traffic. If they are receiving no traffic then it is unlikely they will be able to help you.
Note: On occasion it is possible that the website of a new SEO Company may not rank well, simply because it is very new. http://www.alexa.com/siteinfo
Pagerank is used by Google to determine a page’s relevance. The most important pages receive a higher ranking and appear at the top of a page. It is measured between 0-10 and is based on backlinks. It is important to initially check the pagerank of the SEO company- this is a feature that can be easily attached to most Google browsers.
If the company has very low, zero or n/a pagerank then they are unlikely to be able to help you sufficiently.
Enter “site:thedomainname.co.uk” into Google search, this will return how many pages they have in Google’s index. Sites with no or very few pages in Google’s index indicate that the site owners do not fully understand the value of content. Failure to consider the priority of genuine content could restrict your online growth.
SEO is an ongoing process and if you want your company to continue to rank well then consistency is essential. It is better to hire an SEO company that will include post-optimization maintenance than a company that does the initial work and then leaves a site to flounder and disappear.
There are many different options to consider when you are looking to SEO. Good SEO companies should always offer flexible contract choices that suit the client’s needs and budget. Being tied into a long and inflexible arrangement is rarely a good position for a client. As a customer, you should be free to determine the success of your SEO program and alter or indeed terminate your agreement accordingly.
At Blue Frontier we strongly believe in empowering our customers by offering the most flexible terms, we are happy to be judged by the success of your SEO programme.