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Penguin 4.0 Has Begun Rolling out & Now Makes up Part of the Core Search Algorithm

Date Friday, 23 September 2016 Adam Futcher , In: Digital Marketing

Penguin 4.0 Has Begun Rolling out & Now Makes up Part of the Core Search Algorithm

Google have confirmed that Penguin 4.0 has begun rolling out today, nearly two years since the last update.

The algorithm that’s designed to filter out sites with large numbers of poor quality (or spammy) links to their domain, will now run in real-time as part of the core search algorithm.

What is Penguin?

It’s been a while since any Penguin news, so here’s a quick recap on the Penguin algorithm.

Penguin originally launched in 2012 with the aim of finding sites that were spamming the search results, specifically sites who used spammy links to boost their rankings. These sites were then penalised with lower rankings in the search results.

There have been several Penguin updates since its introduction, but webmasters have been left waiting since October 2014 for this latest refresh.

What’s Different about Penguin 4.0?

Penguin now runs in real-time

Previously, the Penguin algorithm would run and detect spammy sites on a periodic basis. Those sites that were penalised would remain penalised until the next time there was a Penguin refresh, which could be months or even years.

Site owners who had worked hard to get spammy links removed and disavowed were then left waiting until the next update to see any change. Today’s news will be welcome to many site owners, who can now expect to get out of any Penguin-related penalties quicker.

Penguin becomes more granular

Penguin is now more page-specific rather than site-wide, with the filter devaluing spammy pages and ranking them accordingly, rather than devaluing and affecting the ranking of a whole website.

The latest Penguin update is likely to take a few weeks to fully roll out, but from now on there will be no more confirmation from Google on future refreshes. This makes sense as the process will be constant, with nothing to confirm.

Adam Futcher

Adam Futcher

Digital Marketer

Adam has been a part of Blue Frontier since 2013, working in the SEO and digital marketing team. He has enjoyed developing his skills and expertise in this area, helping clients drive valuable online traffic to their businesses.

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