Eckoh_

Company Photography

Creating bespoke images for the market leaders in contact centre security and transformation.

In the new world of call centre security and the safe movement of digital or spoken data, one company has chosen to stand out from the crowd: Eckoh is the market leader in Contact Centre security and transformation, based in Hemel Hempstead, UK and with offices in the US.

Eckoh enlisted the help of Blue Frontier in a major aspect of their marketing strategy: photography.

Blue Frontier and Eckoh Photography

Eckoh is currently working with Blue Frontier to build a new website with a fresh, up to the minute look. While graphics, colour, layout and design are all being regenerated, so too is imaging. But instead of going down the standard stock image route, Eckoh decided to embark on a strategy for using bespoke photography.

The arguments in favour of stock photography are for an off the shelf approach which readily conveys a company message. Their affordability means that popular images tend to crop up again and again. Also finding the right image to use can take up time and while each image may be purchased for one ‘area’ of use, to re-assign that usage to a platform with a much wider reach, for instance, the cover of a brochure, can often lead to further fees. As most stock tends to originate from the United States, everything from dress sense to cars to houses to faces throws their suitability for a UK audience in doubt. Then there is authenticity. A lot of image libraries have wised up to the fact that staged and over-blown emotionally images don't sit well with buyers, but there is still an awful lot of stuff out there. Weighing up the pros and cons, Eckoh decided that this 'bespoke' approach would probably yield far more images for a variety of media.

 

Bespoke photography is often cheaper than people think

Eckoh created a detailed brief with clear instructions for natural, unforced, and unstaged images. The key for the shoot was diversity. Having as many different people in as many different locations as possible would illustrate the fact that people from all demographics are relying on Eckoh's range of services. Eckoh wanted to show families as well as individuals or groups of friends. Finally, creating bespoke photography would be useless if Eckoh couldn't use the images how they needed to, so the appropriate contracts were drawn up to give Eckoh the rights to use images across any publication or media.

Man and Greenhouse
Mum and Sons
Cafe activity
Couple on street

 

Step forward the actors  

Blue Frontier used several online apps to cross-check the weather and shoots were duly restaged as and when actors and good weather crossed paths. The shoot lasted a total of three days and involved everything from a neatly manicured back garden and offices, as well as public spaces such as a coffee shop, a park, bars and train stations. In the three days, we created enough images for over a year of social media, a company brochure and for Eckoh's website.

All our actors worked tirelessly to help us create images according to the brief: subtle, unforced and natural, in tune with Eckoh's wishes. A typically English summer of showers and sun led to an extended stay in a cafe, and also helped to create variety in lighting.  

 

Making use of the Golden Hour

Our locations included Southampton and Winchester, and took advantage of the soft warmth of the golden hour. On our first day, trying to keep up with the youngsters was exhausting and fun, but not every image we shot made the cut.

Mum And Son
Family 2
flower-present
Family Playing

Report For Web

"Eckoh needed a range of new images for both our Annual Report and for our website. We created a very detailed brief, which Blue Frontier worked hard to make sure they really understood. A period of poor weather meant juggling dates, but the project was still delivered in a few weeks and we received an excellent set of images that absolutely met our brief, and didn’t look like a bunch of stock photos."

- Tony Porter, Head of Global Marketing

Nick Author

"This was an amazing shoot for so many reasons. We had a clear brief from Eckoh, but once they saw the pilot shoot come back, they gave us a level of autonomy within the guidelines so there was some freedom. My goal was just to facilitate as many possible images as I could and for quite long periods, I would have the camera to my eye looking for that special moment or interactive spark between actors that conveyed the right mood. Plus, the weather was literally all over the place. Fortunately, our lovely actors just took everything we asked them to do in their stride. To have created as many images as we did is a testiment to the creative team."

Nick Layton, photographer for the shoot

The end result saw a large range of photos, perfectly in tune with Eckoh's brand and new marketing needs, that can be used across a range of content from digital to print. 

For further information about photography please contact our digital team.

Couple On Stairs
Girl On Stairs
Girl With Nice Lighting
2 Girls

Chap In Winchester
Card And Phone

Blue Frontier and Eckoh Photography

Blue Frontier and Eckoh Photography

Making a payment
Card and laptop
site security
4 users

Blue Frontier and Eckoh Photography

  • Services_
    • Photography

Related Case Studies

  • Chartwell Screen

    Chartwell Finishing_

    Joomla Website Design

    New website design and build for Chartwell Finishing using the latest version of Joomla, responsive design.

    Read More

  • Clinical Partners

    Clinical Partners_

    Web Design & Search Engine Optimisation Services

    Blue Frontier performed an SEO site audit, and created a Search Engine Optimisation marketing strategy to bring about increased site visibility and traffic levels to Clinical Partners.

    Read More

  • Harrow Council

    Harrow Commercial Services_

    Council Commercialisation Digital Services

    Produce a functional and scalable website with a full end-to-end service that can cover design, development, hosting, optimisation, technical support and training.

    Read More

  • Reef Villa

    Reef Villa & Spa_

    Responsive Website Design Using Joomla

    Blue Frontier designed, built and launched a new website for Reef Villa. This was using the latest version of Joomla, responsive design and bespoke booking system.

    Read More

  • NHS South of England

    NHS South of England_

    Mobile App Development Services

    Prescribing Antibiotics in the Community for iOS and Android.

    Read More

  • Bailey Robinson

    Bailey Robinson_

    Joomla CMS Website With Custom Component & SEO

    This project highlights our ability to work with a wide variety of legacy platforms, build and host large websites, and balance UI design and SEO for optimum performance.

    Read More

  • SW London & St George's Mental Health NHS Trust

    South West London
    & St George's Mental Health NHS Trust_

    Creating modern web solutions for the NHS

    This project highlights our ability as an expert web partner for NHS Trust and public sector organisations.

    Read More

  • Green Waste

    Green Waste Club_

    Joomla CMS Website with Custom Component Build

    This project highlights our ability to work with a variety of proprietary platforms, build, support and host a large website, custom-build a unique, complex and scalable administration system, and design and build an engaging and intuitive UI.

    Read More

  • Salisbury City Council Graphic Design

    Salisbury City Council_

    Graphic Design Services

    This project highlights our ability to create visually appealing graphics across a range of projects

    Read More

  • Dream Doors

    Dream Doors_

    Pay Per Click Management

    Blue Frontier have been providing a number of services to Dream Doors since 2010 which include Search Engine Optimisation, Pay Per Click Management, Social Media, Content Creation, Web Design, Hosting and Graphic Design.

    Read More