Responsive Web Design

We create responsive websites that are perfectly optimised for users over an array of computer and mobile devices.

Ensure your website is responsive for mobile, tablet and desktop devices

Smart phones are now the most popular device used to access the internet, with 60% of the overall global internet traffic originating from a mobile device. Since smart phones are here to stay, much of the internet is moving towards a mobile-first approach, however, desktop and laptop devices come in at a close second as the next most popular device, so it's essential to have a website that is scalable for all the various devices and screen sizes available on the market.

Your users are your top priority, so it’s essential that you make sure that they’ve got a consistent, fast and quality experience, no matter what device they use. That’s where Blue Frontier come in; we design websites with the end-user at the forefront, placing their experience above the rest. Our expert web designers will wireframe and design your new site's structure, before building your website using modern and responsive framework.

A photo of a customer using a perfectly optimised website on their tablet device

What is responsive web design and development?

Responsive web design and development methods use modern HTML5, CSS3 and Javascript to structure the frontend of your website (the content and layout your users see), so that it will transform and adapt to the screen size of the device being used to view it.

While initially developing your website to conform to an array of screen sizes takes longer, by building your site with modern coding methods with responsivity in mind, you are future-proofing your website and improving its lifespan, keeping future development and maintenance costs down.

Responsive websites have been favoured by Google since 2015, when Google first started to reward responsive websites with better ranking than their desktop-only counterparts. However, since the release of Google's Core Web Vitals update in 2020, it has never been more crucial to ensure your website is fast and presentable on both desktop and mobile devices.

An image of two smart phones displaying webpages which have been optimised for mobile users

It’s all about user experience

With the drive to produce a website that is clean, usable and fast to all web users, it has never been more crucial to consider your end-users' experience on your website.

Not only does your website need to be responsive, it needs to be easy to use and navigate, helping users to find content that is relevant, helpful and accurate. This ultimately has a bearing on not just your ranking, but also your online conversions; users who are able to traverse a site with ease will be able to access your sign-posted content and interact with your site how you would like.

At Blue Frontier, our experienced web designers are able to plan ahead; thinking about your target audience and how they’ll engage with your site. During the design stage, we’ll outline your website's structure and user journey to help you rank well and convert your users into new leads.

What to expect from responsive web design

When working with a web design and development agency, there are several aspects that will need to be considered to ensure your new, responsive website is top-notch. At Blue Frontier, we take web design and development seriously, ensuring that your website will perform at its best, by:

  • Defining the User Experience (UX)
    Our expert web designers will work with you during the wireframing phase to define your users' journey across your website, helping to ensure that user experience (UX) is at the forefront.
  • Keeping it professional and relevant
    Once the structure of your website has been determined, our web designers will produce a series of mock-ups tailored for your industry and branding to create a website that is clean, relevant and professional.
  • Developing your responsive website
    Our developers will ensure the mock-ups from our design team are fully realised, ensuring that your new website adapts for optimal viewing on multiple devices, like desktops, tablets and mobiles.
  • Quality, browser and device testing
    We run all of our projects using an accredited quality management system and our quality assurance testing team will run tests on your new website across a myriad of browsers and devices to ensure it is fit for purpose.

Optimise your website's design for search engines

Mobiles now account for 60% of the overall internet traffic, with more Google searches made from mobile phones than any other device. Since 2015, Google has placed more intrinsic value on responsive websites, ranking them above their desktop-only counterparts in their mobile-first indexing algorithm. In 2020, Google introduced its Core Web Vitals algorithm, another ground-breaking release which meant Google will now actively penalise websites that do not offer a fast, mobile-first experience to mobile users. As more online traffic becomes mobile-exclusive, the need for a responsive website has never been higher, therefore it is essential that your business stays competitive with a fast and responsive website.

5.16 +

Billion internet users around the globe

Recorded in January 2023


Of all internet traffic is now via a smart phone

Recorded in January 2023

66% +

Of the world's population has a smart phone

Recorded in January 2023

12.5 +

Trillion hours will be spent online in 2023

Estimated in January 2023

We are more than just your responsive web design team

We care about your business's online reputation and success. From the start, we’ll take the time to learn about your business and understand your brand and objectives, so that we can design the best website for you.

Photo of Rob Jolliffe
Photo of Rachel
Photo of Joe
Photo of John
Photo of Becky
Photo of Charlotte
Photo of Euan
Photo of Julie
Photo of Dave
A photo of a customer using a client's Instagram page to engage with their brand

Bring traffic to your website by using content marketing and social media

Make sure that all the great content that you’re producing gets seen. If you’re actively creating content on your website and sharing it on social media platforms, then chances are people will be viewing it on their mobile.

You're more likely to get views and shares if you're sending users to a responsive website that is quick and easy to use.

Tell us about your project

To find out more about our services and how we can help your business, please get in touch.