Amazon Marketing Services
Our Amazon marketing team can promote your products and help you gain the visibility you need to take your brand to the next level on one of the biggest ecommerce platforms in the world.
Fully Managed Amazon Marketing Services
It is a well-known fact that Amazon is one of the biggest ecommerce platforms in the world with 89% of consumers more likely to buy products from Amazon than any other ecommerce site. On such a vast platform, visibility is key - but with so many sellers, it seems like an impossible task. Our Amazon advertising team here at Blue Frontier can create a bespoke strategy that will give you access to a much wider market that may never have seen your products previously.
Amazon Advertising
Are you struggling to gain the visibility you need on Amazon? Our Amazon Marketing Services help propel your brand and products to new levels.
Increase efficiency of spend and receive more sales with our Amazon PPC services that encompass sponsored products, brands, and display. Depending on your marketing objectives, we can create the best blend of campaigns to achieve the results you are looking for.
We typically start with Sponsored Product Ads. These use a cost-per-click (CPC) advertising model where you only pay when a shopper clicks your ad. We can help lower your Average Cost of Sale (ACoS) by conducting keyword research, targeting the right products, following keyword bidding strategies and managing negative keyword lists.
Sponsored Brand Ads are a great way to creatively engage new audiences with custom headlines, videos and images. They can drive traffic to a product page as well as your store and can be a great way of building brand engagement.
Finally, we can create Sponsored Display Ad campaigns to retarget, build awareness or target competitors’ products.
Amazon’s Demand Side Platform allows advertisers to programmatically buy ad spaces on Amazon and their partner sites regardless of whether you are an Amazon seller or not. You can then link these ads directly to your website or app.
Amazon DSP allows for niche targeting based on Amazon’s data. You can utilise lookalike and remarketing segments allowing you to target the most relevant customers to your business.
We provide day to day monitoring, reporting and optimisation of the campaigns. This involves A/B testing, managing ad placements and adjusting audiences.
7-Day and Lightning Deals are a wonderful way to increase sales in a short space of time and/or sell off excess inventory of a certain product.
These appear under Amazon’s ‘deals’ page, which attracts a lot of traffic and is a fantastic way of increasing your visibility, rankings and brand awareness.
We can setup and monitor deals to help you shift specific stock, we can also monitor seasonal trends to create deals with a product and discount that is going to perform best for you.
Listing Creation & Optimisation
We can help create the perfect Amazon listing for your products by utilising in depth keyword research to create A+ content.
Effective keyword research is essential for increasing Amazon SEO. It is the bond between the products you provide and what shoppers are searching for.
Blue Frontier has access to some of the most effective Amazon keyword research tools which help our clients find relevant keywords for their businesses, increase product listing visibility, and improve overall Amazon SEO.
Knowing which keywords to target and where to use them is key to propelling a listing up the search results. We can utilise our knowledge of the Amazon algorithm, along with 3rd party tools, to help you see the best results from your keywords.
Product listing optimisation is one of the most important things a business should focus on as a seller or vendor on Amazon.
Amazon listing optimisation is the process of creating and upgrading product pages to ensure they have the highest possible search visibility, click-through rate, and conversion rate.
By optimising listings with the most relevant keywords to help rank for specific search terms, we can show customers everything they need to know about your product. We can also optimise your listings with high-quality images, engaging titles and descriptions to help generate conversions.
Effective A+ content, which comprises of eye-catching imagery/video and compelling text, allows sellers to differentiate from the competition, increase brand perception and boosts conversions by 10%, on average.
Blue Frontier specialises in creating fresh content that drives engagement and attention from shoppers online. We can work with you to create seamless A+ content that represents your brand or products.
We are more than just your digital marketing team
Our team of Amazon Marketing specialists can help you increase your visibility and conversions through targeted advertising and SEO techniques. Whether you want to improve your brand awareness or your product listings, our experts are here to help.
Brand Management
At Blue Frontier, we can offer brand management services for your product and help implement strategies that can promote your brand through Amazon reviews and posts (Beta).
Introduced in 2018, storefronts allow you to design and build a miniature ecommerce website within Amazon. When fully optimised, storefronts build brand identity and credibility.
We can work with you to build the perfect storefront that matches your brand identity whilst also meeting Amazon’s requirements on design, navigation, and content.
Like a website, a storefront needs constant attention. We can manage your storefront, updating product slots and promotions to coincide with your wider marketing strategy or to capitalize on trends.
When shopping on Amazon, 79% of consumers admit they are influenced by product reviews.
Blue Frontier can help you implement strategies to garner more reviews whilst also managing and interacting with the reviews you get. 97% of customers who read customers’ reviews also look out for the brand’s responses, so replying to both positive and negative reviews can improve your reputation with customers.
Amazon Posts allows you to share distinctive lifestyle images and product-related content through a feed, much like social media platforms.
This allows us to show your products in action, displaying them in realistic settings and inspiring shoppers to browse your feed.
Do You Have Questions About Advertising on Amazon?
Getting yourself set up as a seller on Amazon can be daunting and gaining the visibility you need to increase conversions can be even harder. There are various strategies to consider all with their own benefits so if you find yourself asking any of the following questions, why not consult our Amazon marketing team about your options?
- How can I increase my products and brands visibility on Amazon?
- How can I optimise my product listing to boost performance and ROAS?
- How can I enhance my Amazon Store and A+ Content to ensure improved brand perception and traffic?
- What do I need to do to sell on Amazon?
Tell us about your project
To find out more about our services and how we can help your business, please get in touch.