SEO for eCommerce

Optimise your eCommerce site to increase sales and revenue, and build your brand’s awareness organically with SEO.

We’ll improve your site’s organic search visibility to drive more transactions and revenue.

Whether your eCommerce site is your online store or is a digital touchpoint for your physical shopfront, it’s important for users to be able to easily find what they’re looking for, obtain any information they need, and complete a purchase transaction without any hurdles.  

We develop bespoke eCommerce SEO strategies based on research and analysis of your website and your competitors. By using in-depth keyword research, we’re able to optimise your content and site’s architecture so users can easily navigate to making a purchase, helping increase sales and revenue.

Statistics showing the SEO value and health of an eCommerce website

Boost revenue with an eCommerce SEO strategy

With our research, competitor analysis and site audit, we’re able to develop an SEO strategy that’s entirely bespoke to your eCommerce website. As SEO is a medium to long-term strategy, we want to add lasting value and help you to achieve your goals and objectives.

Some benefits of an eCommerce SEO strategy include:

  • Increase brand awareness
  • Master the marketing funnel
  • CRO to increase transactions and revenue
  • Deliver a positive user experience
  • Build consumer confidence and trust
  • Create lasting value
  • Support paid marketing streams

Deliver a positive user experience & increase conversions

When a user lands on your website, there are many factors you need to consider to ensure the user has a positive experience. We’ll review and take care of things like page speed, site architecture, content optimisation and the checkout-process to make sure everything’s working as it should and highlight any opportunities for further enhancement. Generating revenue and increasing transactions is key to a sustainable business and its growth. *stats from Econsultancy COVID-19 round-up.

35%

OF ALL UK RETAIL SALES

were online in January 2021

28%

OF LOCAL SEARCHES

result in an online purchase

37%

GROWTH IN UK ONLINE SALES YEAR ON YEAR IN 2020

largest growth since 2007

46%

UK CONSUMERS BOUGHT ONLINE DURING COVID-19

who previously only purchased in store

eCommerce at the core

Different sites attract different users so understanding your audience is key. Whether users are shopping on the go via a mobile device or like to spend time at their desktop researching before they make a purchase, we’ll help you to understand your user’s journey to ensure your eCommerce site delivers the best possible user experience.

With search constantly evolving and SERPs top positions in high demand, we ensure your products are marked up correctly using structured data (also known as SCHEMA or JSON), to help improve your prominence in results pages, improving your click-through-rate.

We are more than just your SEO eCommerce team.

Nobody knows your business better than you do which is why we collaborate with you to learn about your industry and competitors, and to understand your goals and objectives. Our SEO consultants will develop a plan using your knowledge and expertise, and our research to deliver a results-driven eCommerce campaign.

Photo of Mike Bunn
Photo of Charlie Regnart
Photo of Adam
Photo of Hayley Clasby
Photo of Ettie
Statistics showing the SEO value and health of an eCommerce website

Off-site promotion

Promoting your website across the internet not only increases your brand’s awareness; it provides more entry points for users to visit your site and boosts your backlink profile, an imperative part of optimising your site for organic search.

We’ll develop an SEO strategy that focuses on both on-site and off-site optimisation. Off-site SEO looks at outreaching and digital PR strategies to increase brand awareness, social visibility, third-party review sites and your Google My Business and Bing Places listings. 

With the support of our content team and graphic design team, we’re able to work with you to create shareable content in the form of product guides, blog posts, infographics and more.

Tell us about your project

To find out more about our services and how we can help your business, please get in touch.