CMS Web Design_
Why struggle to update your website?
Content now sits at the very centre of your website, and new and engaging content appeals to both visitors and search engines alike.
Using a CMS (Content Management System) should make it easy to update your website content, but to make the best use of your CMS, it is essential that it is designed with content adjustment in mind.
Users, Visitors and Search Engines… am I looking for an impossible balance?
No, it is not impossible, but the key word is balance and in order to find that fine point that optimally serves all of the above, you first need to determine your priorities.
So what do they want?
A quick and easy interface to update, add and remove content. Updating the website may not be a daily occurrence, therefore it should be intuitive and easy to pick up on an irregular basis, even for those inexperienced with web programming.
An engaging site that is informative, easy to navigate and guides them towards the purpose of their visit.
Clear navigation and regularly updated content.
Designing an interactive, dynamic and engaging website too often means that we compromise its’ ease of use for administrators. In turn the site is not updated frequently enough and we lose search engine ranking.
It’s all a matter of priority….
While there is generally a balance to be found, clear understanding of the priorities in respect of the intended audiences is a key consideration during the design process – and one that is too often overlooked, we work with our client’s to define the specific goals of their project before we begin the CMS design process. Where the site focus and functionality leads the design away from easy administration, there is still plenty that can be done to support users:
Custom interface design
Structuring and designing an interface around the specific areas of content that require regular updates helps to simplify the process and guide users in the key tasks.
We offer user training in the specific environment that the user will be working in – ie their own website administration. This focussed approach means that users can become familiar with their specific tasks.
Sometimes things go wrong, and if they do you want the peace of mind to know that there is a team available to fix your problems quickly and efficiently.
We would love to hear from you
To find out more about our services and how we can help your business please get in touch on 01722 744574.
Alternatively please use our contact form and we will get back to you as soon as possible.