Meet Tilly
Market Research Executive
Tilly first became part of the Blue Frontier team back in 2023 when she joined the digital department for an eight-week internship. It was her first introduction to agency life, and she quickly discovered how much she valued the fast-moving, collaborative environment where shared ideas and collective problem-solving drive meaningful results. After completing her Sociology degree in 2024, Tilly returned to Blue Frontier as a Digital Marketing Executive, before becoming a Market Research Executive in 2026.
As a Market Research Executive, Tilly conducts brand audits, exploring data, sentiment and audience behaviour to uncover insights that shape strategy. She supports audience positioning, customer journey mapping and wider digital activity across the team. As an account manager, she also oversees dedicated projects end-to-end. Alongside this, she creates content, turning complex information into engaging copy for blogs, messaging and campaign concepts across channels.
Tilly thrives in collaborative environments and loves being part of a team that encourages curiosity and continuous learning. She brings warmth, attention to detail, and a genuine enthusiasm for helping brands tell their story in a way that feels authentic and impactful.
My favourite things about Blue Frontier are the genuine commitment to personal growth and the freedom to develop in areas I’m passionate about. As a holistic digital agency, they actively support progression across disciplines, encouraging you to explore, learn and shape your own path within a team that truly cares.
My role involves diving into audience data, analysing trends and motivations, and turning insights into strategic recommendations that help brands resonate meaningfully. As an account manager, I oversee client workstreams to ensure smooth delivery. I also support wider digital activity, including blog writing, PR, content creation and organic social planning, to help deliver clear and impactful results.
I’d love a project that immerses me in a completely new market niche, analysing audience behaviours and motivations I’ve never encountered. What excites me most is uncovering the unexpected, those surprising insights hidden in the data that challenge assumptions and open fresh strategic directions for brands to connect more meaningfully.
Outside of work, I love slow coffee dates with friends and catching up properly. I’m also happiest when I’m fitting in a good gym session, and I’ll admit I’m easily tempted by a bit of retail therapy. They’re the routines that help me reset and feel my best.
