Drive business success with actionable insight
The key to business success begins with insight. Through Market Research, we are helping brands of every size to monitor their audiences, detect trends and opportunities, and gain a deep understanding of their competitive landscape. From first-party qualitative and quantitative research to market segmentation and trending, our services arm your business with relevant and targeted data insights to help drive decisions with confidence.
Custom Market Reports & Insights
Solve unique market queries tailored to your brand’s specific needs with in-depth market reports that answer the biggest questions in your industry.
Consumer Research
Gain a comprehensive understanding of your customers’ preferences, goals, pain points, and behaviours to make more informed, strategic, and profitable decisions.
Market Access Consultancy
Leverage insights into market demand, disruptors, and propositions to help your brand ensure your products enter your target market in the right way.
Business Growth Strategy
Understand the strength of your market proposition and performance with a growth strategy that pulls on data to increase your market share and revenue.
Brand Audit & Strategy
Identify where and how your brand should be positioned in your market to gain a competitive advantage and stand out to your target audience.
Our innovative approach to Market Research
Effective Market Research has historically relied on analogue qualitative data collection, including interviews, surveys, and focus groups. These traditional methods can often be costly and time-consuming, making it difficult for businesses with smaller budgets or tighter timelines to benefit from the value that Market Research delivers. That is why, at Blue Frontier, we’ve adopted an innovative new approach to Market Research which makes getting strategy-driving insights more accessible for all businesses in every sector.
Rather than relying on traditional qualitative data collection, we harness the power of social listening and consumer intelligence to gain insights into how people online are discussing your industry, brand, and competitors. Using this method, we can gather thousands of raw data fields to gain insights into anything from trending topics to sentiments, demographic interests, and behaviour triggers. This approach delivers reliable data from unprompted real-world discussions, for a fraction of the time and cost of a traditional qualitative Market Research project.
cost savings on custom Market Research projects
from Blue Frontier compared to the UK agency average
weeks average project turnaround
on most Blue Frontier Market Research projects
million online sources crawled
for qualitative data insights via Brandwatch
Our process
01
Initial Consultation
We start every Market Research project by making sure we have a solid understanding of your brand and business needs. Through an initial consultation with one of our market researchers, we will get to the bottom of what you’re fundamentally looking to get out of the work we do, alongside gathering the starting information we need to ensure we’re looking at the right industry areas, competitors, and audiences.
02
Query Building
We’ll build a tailored data collection query for your project, using Boolean functions to ensure contextual relevance and data quality, allowing us to dive deep into even the most niche industries. We will often run topical queries that relate to your products, services, or wider marketplace, but we can also run brand-specific queries for you or your competitors, depending on what you’re looking to achieve.
03
Data Collection
Once your query is built and published, we will start collecting up to 1 year's worth of raw social listening and consumer intelligence data from online mentions. Whilst this primary data is being collected, we work to collate additional secondary data to support our research and provide additional context for our findings. We use leading platforms including Statista, Mintel, and Census records, and qualify all secondary research by reviewing the relevance, recency, and reliability of the data at hand.
04
Data Visualisation
Raw data alone is not enough to form meaningful insight. After the dedicated data collection phase, our team review, segment, filter, and visualise the pool of data through intuitive dashboards and spreadsheet functions. From there, we draw out the data’s true value by assessing trends, patterns, associations, and forecasts relevant to your project and the ultimate goal behind the Market Research.
05
Presentation
Finally, we take our learnings and present these back to you as a final market report, presentation, or strategy. In line with your project scope, business needs, and stakeholder preferences, we will deliver your Market Research with in-depth explanations, summaries, and recommendations, alongside visual data depictions such as user personas, journey maps, graphs, and tables.
Clients we've partnered with
Case Studies
Data powered by advanced tooling
We leverage innovative tooling to gain relevant, specific, and comprehensive insights, helping you unlock the power of first-party data.
Using Brandwatch - the market-leading consumer intelligence platform - we understand, monitor, and analyse industry trends, discussions, sentiments, and concerns in relation to brands, competitors, audiences, or wider industries. By collecting primary mention data from online sources such as news, blogs, forums, and social media, and combining this with carefully selected and peer-reviewed secondary data sources, we provide businesses with key findings that exceed traditional surveys, interviews, and focus groups. The data we collect can also be used to form the basis for whitepapers and research content, helping to captivate your audience with industry-leading insights and thought leadership articles.