Blog

We are passionate about the work we do, which is why we regularly research and update our blog with original content to keep you updated with industry news.

A Simple Guide to TikTok Advertising in 2022: From Advertising Guidelines to Building Ad Campaigns & Reporting

Tuesday, 03 May 2022 Natasa Kemeny , In: Social Media

A Simple Guide to TikTok Advertising in 2022: From Advertising Guidelines to Building Ad Campaigns & Reporting

TikTok has quickly become one of the most popular short-form video sharing social media platforms in the world – especially among Generation Z audiences. This makes the platform the perfect place for B2C businesses specifically to advertise on. As TikTok is such a rapidly emerging space when it comes to advertising, we have collected the most important pieces of information for you to start advertising on TikTok.

Now’s the Time to Upgrade to Google Analytics 4

Friday, 29 April 2022 Callum Anderson , In: TechnicalDigital Marketing

Google Analytics 4

Back in October 2020, Google released its first highly anticipated decade-long upgrade of Google Analytics, entitled Google Analytics 4. At its core it see’s the amalgamation of two property types (Universal Analytics for measuring websites, and Google Analytics for mobile app activity) into one all-encompassing property type; Google Analytics 4 Properties.

World Tuberculosis Day 2022 - Invest & Save Lives

Tuesday, 22 March 2022 Hayley Clasby , In: Digital Health

World Tuberculosis Day 2022 - Invest & Save Lives

Each year, the World Health Organization (WHO) dedicates the 24th March to raise public awareness of Tuberculosis (TB). We discuss the global fight to end tuberculosis and how Blue Frontier continue to actively support healthcare organisations, charities, and non-government agencies in the elimination of TB.

What is SEO and How Does It Work?

Friday, 11 March 2022 Matt Davey , In: Digital Marketing

What is SEO and How Does It Work?

If you've ever heard the phrase SEO while looking into your Digital Marketing strategy and are not completely sure what it is, then you have come to the right place. Our SEO expert, Matt is here to explain what SEO is and how it works to help improve your website's online visibility.

Google's Latest Link Spam Update

Wednesday, 16 February 2022 Matt Davey , In: Digital Marketing

Google's Latest Link Spam Update

Blue Frontier's SEO team keep up to date with all the latest algorithm updates made by Google. This includes the most recent link spam update from November. We explore the outcomes of this update and why it might have impacted your rankings.

The Top Five Benefits of Getting a Bespoke Website Designed and Built by a Web-Specialist Agency

Tuesday, 15 February 2022 , In: Design

The Top Five Benefits of Getting a Bespoke Website Designed and Built by a Web-Specialist Agency

In a world where almost all businesses have an online presence, it is hard to stand out from the crowd - not to mention have the peace of mind that your website is secure and your client's data is protected. Some of the main advantages of bespoke web design are a unique look, development and design team support and assistance, higher security, true scalability and the ability to integrate any online technology, and more!

Safer Internet Day 2022

Tuesday, 08 February 2022 Wiktoria Niedbala , In: Technical

Safer Internet Day 2022

The 8th of February is Safer Internet Day, and with people working a hybrid lifestyle of office and work from home in 2022, the key messages are essential.

How to Conduct Keyword Research for Your PPC Campaign

Tuesday, 11 January 2022 Wiktoria Niedbala , In: Digital Marketing

How to Conduct Keyword Research for Your PPC Campaign

Bidding on the most relevant and cost-effective keywords is one of the most important aspects of a successful Pay-Per-Click (PPC) campaign. This article will outline the steps you need to take to ensure you discover and use the most effective keywords to create a PPC campaign that will be seen by your ideal audience. 

The Ultimate YouTube SEO Guide: 26 Ways for Your Channel to Rank Higher in 2022

Thursday, 06 January 2022 Natasa Kemeny , In: Video & Photography

The Ultimate YouTube SEO Guide: 26 Ways for Your Channel to Rank Higher in 2022

All YouTube channels start from nothing, but how does it work that some of them become successful, while others don't? The simple answer is YouTube SEO and great content. But, creating only smashing content is not enough: you must optimise your videos in order for people to see them. We have collected 26 YouTube SEO tips and tricks for you to implement on your channel to rank higher on YouTube in 2022.

Everything You Need to Know About the Facebook New Pages Experience

Thursday, 16 December 2021 Natasa Kemeny , In: Digital Marketing

Everything You Need to Know About the Facebook New Pages Experience

Social media platforms change constantly in order to provide a better user experience for people and businesses, and to keep up with competitor platforms. Facebook has recently introduced its new Pages Experience, which enables creators, businesses and public figures to build their community and reach their goals on the social media platform in a much simpler way. Find out more about the Facebook new Pages Experience and make the most out of it whether you are a creator or a marketing professional.

What Cyber Security Types Are There?

Thursday, 09 December 2021 Michael Raisbeck , In: Technical

What Cyber Security Types Are There?

Cyber security is becoming a very hot topic, with several high profile breaches over the past few years; security has been pushed to the forefront of the agenda for many organisations. As the world is becoming more digitally connected, businesses and individuals are starting to feel the repercussions of failing to take the correct precautions against security threats online.

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  • Blue Frontier are accredited with Cyber Essentials Plus
  • Blue Frontier are a Silver Microsoft Partner
  • Blue Frontier is a G-Cloud Supplier
  • ISO 27001 ISO 27001
  • ISO 9001 ISO 9001
  • ISO 13485 ISO 13485
  • ISO 14001 ISO 14001