Blog

We are passionate about the work we do, which is why we regularly research and update our blog with original content to keep you updated with industry news.

How to Conduct Keyword Research for Your PPC Campaign

Tuesday, 11 January 2022 Wiktoria Niedbala , In: Digital Marketing

How to Conduct Keyword Research for Your PPC Campaign

Bidding on the most relevant and cost-effective keywords is one of the most important aspects of a successful Pay-Per-Click (PPC) campaign. This article will outline the steps you need to take to ensure you discover and use the most effective keywords to create a PPC campaign that will be seen by your ideal audience. 

The Ultimate YouTube SEO Guide: 26 Ways for Your Channel to Rank Higher in 2022

Thursday, 06 January 2022 Natasa Kemeny , In: Video & Photography

The Ultimate YouTube SEO Guide: 26 Ways for Your Channel to Rank Higher in 2022

All YouTube channels start from nothing, but how does it work that some of them become successful, while others don't? The simple answer is YouTube SEO and great content. But, creating only smashing content is not enough: you must optimise your videos in order for people to see them. We have collected 26 YouTube SEO tips and tricks for you to implement on your channel to rank higher on YouTube in 2022.

Everything You Need to Know About the Facebook New Pages Experience

Thursday, 16 December 2021 Natasa Kemeny , In: Digital Marketing

Everything You Need to Know About the Facebook New Pages Experience

Social media platforms change constantly in order to provide a better user experience for people and businesses, and to keep up with competitor platforms. Facebook has recently introduced its new Pages Experience, which enables creators, businesses and public figures to build their community and reach their goals on the social media platform in a much simpler way. Find out more about the Facebook new Pages Experience and make the most out of it whether you are a creator or a marketing professional.

What Cyber Security Types Are There?

Thursday, 09 December 2021 Michael Raisbeck , In: Technical

What Cyber Security Types Are There?

Cyber security is becoming a very hot topic, with several high profile breaches over the past few years; security has been pushed to the forefront of the agenda for many organisations. As the world is becoming more digitally connected, businesses and individuals are starting to feel the repercussions of failing to take the correct precautions against security threats online.

How to Optimise Your Google Business Profile for Local Search 2021

Wednesday, 24 November 2021 Hayley Clasby , In: Digital Marketing

How to Optimise Your Google Business Profile for Local Search 2021

In the fight to come out top in local search results, optimising your Google Business Profile can improve your chances of appearing in Google’s Search results and across other Google products like Local Pack and Maps. Local searches are the largest form of search, so you should do everything you can to be as visible as possible.

Black Friday Top E-Commerce Tips

Wednesday, 17 November 2021 Hugo Matthews , In: Digital Marketing

Black Friday Top E-Commerce Tips

Black Friday is one of the most important days in the calendar for all types of businesses when it comes to sales. Ensuring you have ticked every important box to achieve an effective marketing campaign can be easy to overlook. Luckily, we have prepared our five top tips in helping you boost your online success for this years 2021 Black Friday sales. 

User Experience (UX) - The Basics and 7 Principles

Wednesday, 13 October 2021 Charlotte Abrahams , In: Design

User Experience (UX) - The Basics and 7 Principles

User Experience (UX) is a set of design principles that make your interfaces more enjoyable to use and easier to navigate. The positive emotions consumers can experience as a direct result of good UX design can lead to multiple benefits including brand loyalty and conversions. But what is UX? How is it different to UI? And what are the basic 7 principles? Read this article to find out... 

Social Media Platform Updates for Businesses in 2021

Monday, 11 October 2021 Rebecca Fox , In: Social Media

Social Media Platform Updates for Businesses in 2021

Social media is constantly changing, and more updates continue to roll out on all platforms every year. We reviewed the major 2021 updates so far, and what they mean for social media marketing on Facebook, Instagram and Twitter.

Lead Generation with LinkedIn Ads

Monday, 27 September 2021 Wiktoria Niedbala , In: Social Media

Lead Generation with LinkedIn Ads

LinkedIn advertising has a huge lead generation potential if used in the right way. LinkedIn is a thriving platform with over 500 million users worldwide offering detailed targeting methods on their advertising tool resulting in quality leads. Keep reading to find out how to optimise your LinkedIn Lead Generation Ads. 

8 Ways to Build Relationships Through Email Marketing

Tuesday, 14 September 2021 Natasa Kemeny , In: Digital Marketing

8 Ways to Build Relationships Through Email Marketing

Building strong relationships with customers is a vital step for business growth and promotion. Building these relationships can be achieved with the right communication strategies using email marketing. There are several strategies and tactics for gaining trust and driving conversions through emails, such as delivering the value promised, providing quality content and avoiding long or too frequent emails. Keep reading to find out how to build lasting relationships with your customers using email marketing.

What Is Responsive Web Design?

Wednesday, 25 August 2021 Wiktoria Niedbala , In: Design

What Is Responsive Web Design?

It is highly likely that your website will be viewed on a mobile phone or other digital devices rather than a desktop. To ensure your website's user experience remains on point, no matter what screen size your audience uses, you will need a responsive web design. Keep reading to find out what responsive web design is, why it's important, how to design, develop and test it.

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