Blog

We are passionate about the work we do, which is why we regularly research and update our blog with original content to keep you updated with industry news.

Is offline marketing dead? The benefits of print advertising in 2024

Wednesday, 01 May 2024 Becky Allenby , In: Design

Is offline marketing dead? The benefits of print advertising in 2024

Online advertising may be the most prominent form of marketing at present, but that doesn’t mean offline and print advertising should be consigned to the realms of history along with those famously saccharine-sweet Pears Soap posters.

Exploring Artificial Intelligence and Machine Learning

Wednesday, 21 February 2024 Gretchen Stoll-Lysaght , In: Technical

Exploring Artificial Intelligence and Machine Learning

In the past few decades, artificial intelligence (AI) and machine learning (ML) have taken the world by storm. There’s no doubt that intelligent computer engineering has transformed our lives, but what is AI and ML, and what is the difference between them?

How to build a digital PR strategy for SMEs and start-ups

Monday, 11 December 2023 Tara Sweeney , In: Digital Marketing

How to build a digital PR strategy for SMEs and start-ups

Join us as we take the plunge into digital PR and learn how a strategic approach to public relations for your business is essential to any SME or start-up. In this article you’ll find practical steps to building and executing your first ever digital PR campaign, so, let’s get started!

Integrating AI with your Business – A discussion about responsible and ethical use

Friday, 27 October 2023 Charlotte Abrahams , In: Technical

Integrating AI with your Business – A discussion about responsible and ethical use

Businesses are beginning to integrate AI with everything from marketing materials to internal operations – but what are the risks that come with this? How safe is AI, really?

Understanding Threads: A guide for social media marketers

Friday, 07 July 2023 Charlotte Abrahams , In: Digital Marketing

Understanding Threads: A guide for social media marketers

It sometimes feels like a new social media platform is popping up every day, but it’s less common to see a new platform popping up from one of the largest industry competitors in the world.

Top 8 Most Common Web Design Mistakes (and how to fix them)

Friday, 30 June 2023 Becky Allenby , In: Design

Top 8 Most Common Web Design Mistakes (and how to fix them)

Websites come in all shapes and sizes and at Blue Frontier, our web designers have seen it all. From garish gradients, to nasty-looking navigations, to copious amounts of content, we are no stranger to a website that has an acquired taste! Read on, and learn about the top 8 mistakes to avoid. 

Optimising Amazon Listings for Higher Rankings – 2023 Guide

Wednesday, 05 April 2023 Matt Davey , In: Digital Marketing

Optimising Amazon Listings for Higher Rankings – 2023 Guide

Having an optimised product listing is crucial for succeeding on Amazon. This involves tailoring every aspect of your listing, including images and copy, to align with Amazon's ranking factors. In this blog post, we'll explore some of the key factors that make a perfect Amazon listing.

What is the Metaverse?

Wednesday, 01 March 2023 Gretchen Stoll-Lysaght , In: Technical

What is the Metaverse?

Have you ever wondered what the 'metaverse' actually is? In this blog, we will explore the basics and give you the insight you need about the ins and outs of this emerging virtual experience. There's more to it than you may initially think.

How Accessible is Your Website?

Monday, 20 February 2023 , In: Development

How Accessible is Your Website?

Is your website, web application, software, mobile app, or digital product accessible for users with disabilities? In this blog, we will explore the importance of accessibility audits and how we perform an audit. We will also explain what steps we can do after the audit.

5 Myths in the IT Industry

Wednesday, 04 January 2023 Gretchen Stoll-Lysaght , In: Technical

5 Myths in the IT Industry

In this article, we bust some of the IT industry’s most persistent myths surrounding the nature of hardware, software and caring for your electronic devices. We’ll teach you the truths about some of the industry’s most common beliefs so that you’re in the know.

What are IP Look Up Tools?

Wednesday, 07 December 2022 Tara Sweeney , In: Digital Marketing

What are IP Look Up Tools?

In this blog, we break down what IP addresses are into easy-to-understand areas. We also explore various IP look-up tools, how they work and how valuable they are to add to your marketing and sales arsenal. Read our article to find out more.

Everything You Need to Know About the Facebook New Pages Experience

Friday, 25 November 2022 Charlotte Abrahams , In: Digital Marketing

Everything You Need to Know About the Facebook New Pages Experience

Social media platforms change constantly in order to provide a better user experience for people and businesses, and to keep up with competitor platforms. In November 2022, Meta announced that it would be rolling out the new Pages experience across Facebook and that the classic Pages experience would no longer be available. Read on to find out how you can make the most of the new Pages experience, before we say goodbye to classic Facebook pages once and for all... 

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