If you have an eCommerce website, then it is essential that you have a content marketing strategy in place to effectively promote your site. Content marketing is consistently found to offer the greatest return on investment and will support SEO, social reach and brand awareness.
Are you getting enough traffic on your website? If you're struggling, make sure that you are meeting these essential criteria. You need to use HTTPS, optimise your site speed and become more mobile-friendly.
HTTP status codes are an important part of SEO and should be understood in order to give your website the best chance of performing well in the search engines. This article acts as a guide to HTTP status codes.
Redirection will be required at some point throughout a website’s lifespan, and choosing the right kind is vital. This guide will take you through the different types of redirects and when to use them for your site.
Start writing blog posts as part of your content strategy. This guide will give you an idea of how to get started. It narrows the process in to 10 steps so that your business is able to produce interesting content.
Bing Ads has launched the option to exclude audiences from remarketing campaigns. If there are audiences that you don’t wish to advertise to, then displaying remarketing ads to them wouldn’t be worthwhile.