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Digital Marketing

Google AdWords Rolls Out Expanded Text Ads, Responsive Display Ads & Device Bid Adjustments

Wednesday, 27 July 2016 , Posted By: Adam Futcher , In: Digital Marketing

Google AdWords Rolls Out Expanded Text Ads, Responsive Display Ads & Device Bid Adjustments

Google have officially launched three new updates to Google AdWords as of 26th July 2016 – Expanded text ads, responsive display ads, and device bid adjustments.

What You Need to Know About Expanded Text Ads in Google AdWords

Thursday, 16 June 2016 , Posted By: Adam Futcher , In: Digital Marketing

What You Need to Know About Expanded Text Ads in Google AdWords

Google has recently announced a significant change to its AdWords ads, with the soon-to-be introduced Expanded Text Ads. In this article, we discuss what you need to know about the new ad format.

Google Stop Showing Right Sidebar Ads on Desktop Searches

Thursday, 25 February 2016 , Posted By: Adam Futcher , In: Digital Marketing

Google Stop Showing Right Sidebar Ads on Desktop Searches

Google have stopped displaying AdWords ads on the right hand side of desktop search results pages as of Friday 19th February 2016.

Google Now Index HTTPS Pages by Default

Monday, 18 January 2016 , Posted By: Adam Futcher , In: Digital Marketing

Google Now Index HTTPS Pages by Default

Google have continuously worked towards encouraging a more secure web environment for users. One approach last year, was to bring in a small ranking boost...

Google Panda 4.2 Has Begun a Slow Roll Out

Thursday, 23 July 2015 , Posted By: Michael Bunn , In: Digital Marketing

Google Panda 4.2 Has Begun a Slow Roll Out

Google have confirmed with Search Engine Land that an update to their Panda algorithm was rolled out at the weekend (18th – 19th July 2015).

How Does Social Media Benefit Your SEO Campaign?

Friday, 08 May 2015 , Posted By: Sammy-Jo , In: Social MediaDigital Marketing

How Does Social Media Benefit Your SEO Campaign?

Although social media signals are not direct ranking factors in determining organic listings in search engines, your SEO campaign can benefit from use of social media channels in the right way.

Top Tips For Writing Blog Headlines That Attract Readers

Friday, 24 April 2015 , Posted By: Adam Futcher , In: Digital Marketing

Top Tips For Writing Blog Headlines That Attract Readers

The use of blogging by businesses has become a vital way for gaining visibility online, and getting your brand out there. But blogging simply for the sake of blogging is not going to help drive traffic...

Google Still Pushing Out Panda and Penguin Updates Manually

Tuesday, 14 April 2015 , Posted By: Michael Bunn , In: Digital Marketing

Google Still Pushing Out Panda and Penguin Updates Manually

Contradicting the previous statements given by search giants Google, it would appear that updates to their Penguin and Panda algorithms are still being released manually...

Google Doorway Page Ranking Adjustment Set to Launch Soon

Tuesday, 17 March 2015 , Posted By: Michael Bunn , In: Digital Marketing

Google Doorway Page Ranking Adjustment Set to Launch Soon

Google have announced via their Webmaster Central Blog, that they will soon be launching a ranking adjustment that specifically targets doorway pages.

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