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Digital Marketing

SEO Ranking Factors 2014 Study Released By SearchMetrics

Tuesday, 09 September 2014 , Posted By: Michael Bunn , In: Digital Marketing

SEO Ranking Factors 2014 Study Released By SearchMetrics

SearchMetrics have released their in depth study of the ranking factors that lead to strong SEO performance in 2014’s Search Engine Results Pages (SERPs).

Google’s New Ranking Signal Takes Secure HTTPS Sites into Account

Wednesday, 13 August 2014 , Posted By: Michael Bunn , In: Digital Marketing

Google’s New Ranking Signal Takes Secure HTTPS Sites into Account

Google have recently declared that a new ranking signal is being used in determining search engine results. Websites that make use of the secure HTTPS will receive a slight ranking boost.

The Use of “Barnacle SEO” for Small Business

Tuesday, 05 August 2014 , Posted By: Adam Futcher , In: Digital Marketing

The Use of “Barnacle SEO” for Small Business

The competition for top positions in search engine result pages is huge, with an abundance of companies fighting it out for those all-important first page listings.

Google Release Pigeon Local Search Algorithm Update

Friday, 01 August 2014 , Posted By: Michael Bunn , In: Digital Marketing

Google Release Pigeon Local Search Algorithm Update

Google recently released another update to their search algorithms, this time around the update is not focused on web spam as many previous updates such as Penguin and Panda have been but is focused on Local Search.

Outsourcing Your Social Media

Friday, 01 August 2014 , Posted By: Sammy-Jo , In: Social MediaDigital Marketing

Outsourcing Your Social Media

Owners of businesses will often find themselves giving hours and hours of their time carrying out jobs and tasks that could be simply assigned to others.

The Importance of Keeping Track of Your Backlink Profile

Wednesday, 30 July 2014 , Posted By: Michael Bunn , In: Digital Marketing

The Importance of Keeping Track of Your Backlink Profile

One of the most important parts of an SEO strategy is keeping close tabs on your backlink profile, monitoring and addressing any activity accordingly as it is spotted.

The Use of Supplementary Content on Your Website

Thursday, 24 July 2014 , Posted By: Adam Futcher , In: Digital Marketing

The Use of Supplementary Content on Your Website

Google has recently released a new edition of its Quality Ratings Guidelines, a totally rewritten manual that Google’s search result raters will be using when assessing the quality of sites in search results.

Negative SEO – Has it Become Easier to Harm Competitors in Search Results?

Wednesday, 23 July 2014 , Posted By: Adam Futcher , In: Digital Marketing

Negative SEO – Has it Become Easier to Harm Competitors in Search Results?

Negative SEO is a nasty tactic used by some to try and damage a competitor’s rankings and visibility in the search results pages.

Prominent SEO Developments in 2014

Tuesday, 01 July 2014 , Posted By: Michael Bunn , In: Digital Marketing

Prominent SEO Developments in 2014

As we know, Google are constantly updating their methods and making changes to the way in which their search algorithm brings up results in the search engine pages.

Google’s Matt Cutts on Smaller Sites Outranking Big Sites

Friday, 06 June 2014 , Posted By: Adam Futcher , In: Digital Marketing

Google’s Matt Cutts on Smaller Sites Outranking Big Sites

Occasionally we see small websites being able to outperform larger sites in Google search results pages. In Matt Cutts’ recent Webmaster Help video, he discusses the possible reasons...

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