Google has recently released a new edition of its Quality Ratings Guidelines, a totally rewritten manual that Google’s search result raters will be using when assessing the quality of sites in search results.
Google’s Panda algorithm is intended to help sites with original and quality content to achieve better search rankings, with those sites that contain poor value or spam-laden content losing out on top spots.
With such a large proportion (97%) of consumers searching online for businesses in their local area, Google+ Local’s power as an online marketing technique certainly shouldn’t be ignored by any local business.
The advent of instant, real-time customer feedback is something business owners are still getting used to. The anonymity of the internet can allow people to leave scolding reviews in the heat of the moment...