Outsourcing Your Social Media

Social media agencies exist because businesses often struggle with several aspects of planning and executing their in-house social media marketing strategies. Budget restraints, time constraints, and a lack of technical in-house expertise often results in headaches for in-house marketing departments. Or even worse, results in headaches for members of staff whose role does not extend to marketing strategy but who find themselves in charge of the company's social media management.

Business owners can often find themselves in the trap of dedicating precious hours of their time carrying out marketing activities that could be simply outsourced to experts. This misplaced effort not only results in excessive time expenditure, but also the quality of work produced may not be up to par compared with your competitors'.

As a business owner, your time is valuable, and it may be wise to outsource your marketing efforts in line with many strategists’ advice to delegate as many non-critical tasks as possible.

This extra work they take on may frequently include attempting to manage social media for the business. Should you outsource your social media management, you can ensure the execution of a top quality strategy without sacrificing hours out of your week.

Is Outsourcing cost-effective?

In order to maintain the financial health of a business, business owners need to be vigilant with budget allocation, especially if there is little room for flexibility. Therefore, owners understandably want to be cost-effective with their marketing efforts. While it may initially seem like a huge expense, outsourcing your social media management to an agency can actually reduce the amount you spend on social media marketing.

An in-house marketing team can often find their budget used up elsewhere within the business, or face unexpected costs, which they have no control over – the need to purchase software for measuring their social media efforts for instance. With unforeseeable costs like this eating into your budget, it can be easy to go over budget before even finishing planned social media tasks.

By outsourcing your social media marketing to an agency, your budgets can be easier to manage. You know exactly what you will be spending beforehand allowing you to make plans in accordance with this. Unexpected or unavoidable costs like unforeseen software purchases are avoided as a marketing agency will preemptively factor all costs into your marketing budget up front. By outsourcing, you can be safe in the knowledge that your marketing budget will be used exclusively for social media marketing and not used up for unexpected costs.

Bring in the Experts

Oftentimes, a business owner’s area of knowledge will lie within a different niche that does not extend to social media marketing. You wouldn't take on the plumbing tasks in your own office if you knew nothing about plumbing, the same should apply for the business’ social media strategy.

More often than not, the youngest member of a team is given the responsibility of taking on the social media management for a company just because he/she knows how to post on Facebook or Twitter. It’s these businesses that don’t achieve what they should be using this marketing method. Social media marketing requires more thought than simply writing a tweet or occasionally uploading a post to LinkedIn.

Used correctly, proper social media management is extremely powerful in helping a business to grow. Social media management has specialists within the field because as accessible as social media is for personal accounts, creating a successful social media campaign requires specialist knowledge.

You should consider outsourcing to a marketing agencies to have access to specialists with in-depth expert knowledge of the intricacies of social media channels, who are able to use their extensive experience to optimise your campaigns to hit KPIs.

As experts in their field, companies offering social media services know what they are doing, what works for successful engagement and gaining business leads through these platforms. In the same way that you don’t need to know all about plumbing to hire a plumber, you don’t need to understand everything there is to the management of social media, so long as you appoint someone who does.

So, the outsourcing of your social media can prove an extremely effective business decision, not only freeing up valuable time to business owners but getting the most out of your budget from a team who will get you the results you set out for.

If you’re interested in outsourcing your social media marketing, Blue Frontier is a full service end-to-end digital agency with a diverse staff who specialise in every aspect of social media marketing, feel free to get in touch with us.