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What Is Responsive Web Design?

Date Wednesday, 25 August 2021 Wiktoria Niedbala , In: Design

What Is Responsive Web Design?

Now, more than ever before, we use our smart phones to search online as it's convenient to have everything in the palm of our hands, whether that's buying gifts online, looking for your next holiday or simply surfing the net.  With mobile traffic now accounting for over 50% of users, it is really essential to have a responsive web design which adapts to the size of the screen it is being displayed on. A responsive website design means that a website (and its functions) can adapt to deliver the best experience to users, not just in terms of user-friendliness but also aesthetic qualities.


What is Responsive Website Design?

Creating new websites to fit every resolution and every device would be unsustainable if you were to do it using a different design and development phase for each new gadget on the market.

A responsive website design uses a mix of flexible grids and layouts, and relies on the intelligent use of CSS media queries. When the user switches from their laptop to a mobile phone, the website automatically adapts to accommodate for the new resolution, image size and scripting abilities. A responsive website design aims to provide the website with the ability to automatically respond to the user’s environment.

 Rio Website Design is Responsive

Why Is Responsive Design So Important?

As mentioned before, it is no longer enough to create a web design suitable for just one device. The latest statistics show 57.34%[1] of users access websites through their phones. If most of your visitors use their mobiles to browse through your site and it is not web responsive, you risk losing them because of a poorer user experience.

A responsive web design will help you avoid:

  • incorrect resizing
  • inconvenient scrolling
  • unsuitable zooming
  • wrong panning

From a web developer standpoint, this approach saves both time and money.

  • It will scale all images, fonts, and other HTML elements appropriately, maximizing whatever screen size the user has.
  • It allows you to work from a single web design, which means you don’t have to make changes twice.
  • It doesn’t require the use of redirects to send the user to the appropriate version of a web page.


How Do I Make My Website Responsive?

To create a responsive CSS you will need to:

  • Set your media query ranges also known as Responsive Breakpoints.
  • Start with a fluid grid and size layout elements with percentages or create a CSS grid layout. Don’t forget to consider touch screens.
  • Implement responsive images, by using modern image tag attributes.
  • Create responsive typography for the website text.
  • Once coded, put the website through a responsive design checker, to test it.

You can use a pre-designed theme or layout to save time, however, this means you will have to make sacrifices with your branding and creativity. 


Testing Web Responsiveness

Open the site you want to test in a Google Chrome tab. We will be using our own site for this example.

Testing Web Design Resposiveness

Right-click on the landing page of the website to open the options menu. Select "Inspect" from the menu.


Testing Web Design Resposiveness

Click on the "Toggle device toolbar." Below we showed where this button is located.

Testing Web Design Resposiveness

You can see if your site is adaptive for other devices and how it will look.

Testing Web Design Resposiveness

Succeed with Responsive Mobile Designs 

With responsive web design, you can make sure your website looks great on any screen, be it on a mobile phone, tablet, laptop or desktop. Users expect nothing less from websites or they will soon leave and look elsewhere, which means it is essential that your site is responsive to remain competitive.

We understand that not everyone has a team of web developers and designers at their disposal, which is why our dedicated team is available to you create responsive designs that look great and are easy to navigate, no matter what device the user is on. Our test team can run in-depth tests on your site to make sure it runs well on all devices and provide recommendations.

Get in touch to find out how we can help.

[1] statcounter.(2021). Desktop vs Mobile Market Share Worldwide. [online] Available at: [Accessed 23/08/2021]

Wiktoria Niedbala

Wiktoria Niedbala

Digital Marketing Executive

Wiktoria lives to create, she is a marketing postgraduate who loves social media and content creation. Customer satisfaction and driving engagement is at the heart of her work. She has worked with different clients including fintechs, affiliate marketing agencies and NGOs for over 3 years to grow their brands, as well as provide them with original and creative content. Since joining Blue Frontier, Tori has focused on content creation and social media marketing.

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