Meet Tori

Wiktoria joined Blue Frontier in 2020 and is now the Social & Email Lead within the digital marketing team. A hardworking, creative and outgoing professional, she leads the strategy and execution of inbound email campaigns and oversees the management of social media accounts.

Driving engagement and delivering exceptional customer experiences are central to her approach. In her leadership role, Wiktoria combines strategic thinking with hands-on expertise to guide campaigns that deliver measurable results and support wider business objectives.

She holds two degrees – a BA in English Literature, Theatre and Performance Studies and an MSc in Marketing – bringing both strong theoretical knowledge and practical industry experience gained from working with a diverse range of clients.

Wiktoria is passionate about all things social, email and digital culture. Known for her strong communication skills, focus and innovative thinking, she thrives on developing creative, impactful ideas and leading her team to success.