Specialist expertise across every channel you rely on
Every discipline is led by in-house specialists and planned as part of the same strategy. Explore each service in more depth, or let us build a holistic marketing plan that brings them together.
Service
SEO
Improve your organic visibility and long-term search performance through technical, content, and authority-building work that compounds over time.
Service
Paid Advertising
Reach ready-to-convert audiences instantly through pay-per-click, paid social, and shopping campaigns, managed for efficient spend and measurable return.
Service
GEO (Generative Engine Optimisation)
Make sure your business is represented accurately, and favourably, when customers ask AI tools like ChatGPT and Google AI Overviews for recommendations.
Service
Social Media
Build brand presence and an engaged community on the platforms your audience uses most, with organic activity that supports your wider commercial goals.
Service
PR & Communications
Earn coverage in the publications your audience trusts. This builds the credibility and authority that strengthen both your brand reputation and your search performance.
Service
Email Marketing
Nurture leads and retain customers with targeted campaigns that keep your brand front of mind and drive repeat business.
Service
Content Marketing
Create content that answers real customer questions and moves buyers closer to a decision, planned around search demand and your commercial priorities.
Service
Conversion Rate Optimisation (CRO)
Turn more of your existing traffic into enquiries and sales. We find where users drop off and test changes that remove friction.
Service
Data Analytics & Reporting
See clearly what your marketing is delivering, with reporting tied to leads and revenue that gives you the evidence for confident investment decisions.
One point of contact, with every specialist behind them
Every holistic marketing retainer includes a dedicated account manager who acts as your single point of contact. They take the time to understand your business in depth, from your commercial goals and budget to your sector, audience, and brand tone of voice. They then represent your interests across the wider Blue Frontier team.
That means less time spent briefing and chasing separate suppliers, and more time for the decisions that move your business forward. Your account manager brings in the right specialists at the right time and keeps their work aligned to your priorities. You have one person accountable for delivery, rather than several agencies to manage.
What a holistic marketing retainer gives you
Draw on specialists across research, creative, web development, and AI, as well as marketing. When a campaign needs a new landing page or fresh market insight, the right people are already in the team and already know your business.
Your budget is planned across channels, rather than split between agencies competing for their own share. That makes it easier to move investment towards what is performing and away from what is not.
With one team planning every channel, your search, social, content, and PR activity carries the same message. Each channel moves customers towards the same goal, wherever they encounter your brand.
One partner means one onboarding process, one set of reporting, and one relationship to manage. Your internal team is free to focus on strategy rather than coordination.
We take ownership of performance against the goals we agree with you. Regular reporting and proactive recommendations show you where your investment is working and what to do next.
How a holistic marketing retainer works
01
Strategy
Most retainers begin with a holistic marketing strategy. We research your market, competitors, and audiences upfront, so every activity we recommend is grounded in evidence and focused on the opportunities with the greatest commercial return.
02
Setup
In your first month, we put the foundations in place: platform access, brand templates and guidelines, and performance reporting. Delivery starts on a solid footing, without drawing on your internal team's time.
03
Ongoing Delivery
Each month, your account manager coordinates our specialists across the work your strategy calls for, from content and social media to paid campaigns and website optimisation. When your priorities shift, such as a product launch or a change in direction, we rebalance your investment to match within the same agreement.
04
Reporting & Optimisation
You receive a monthly performance report covering your active channels, with a clear summary of what is working and recommendations for what to do next. We use those insights to refine activity, so your results keep improving rather than plateau.
Our holistic marketing team
Working alongside businesses across every sector
