Why Generative Engine Optimisation matters
AI is redefining how people search, discover, and trust information. A growing audience, particularly younger, digital-native users, are turning to generative tools over traditional search engines. Platforms like ChatGPT and Google’s AI Overviews are delivering instant, summarised answers, often without the need to click through.
This shift creates both a challenge and an opportunity: if your content isn’t referenced, recommended, or understood by AI models, your brand risks becoming invisible in a conversation and answer-driven search landscape. That’s where GEO comes in.
GEO isn’t a standalone strategy. It’s a strategic extension of your SEO, Digital PR, and content marketing efforts, designed to adapt your visibility for AI-enhanced discovery.
of people surveyed reported using AI tools for search
growth in ChatGPT's global user base between 2023 and 2025
rise in ChatGPT's website visits between February 2025 and March 2025
Our integrated services for future-focused search
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Generative Engine Optimisation
Enhance your search visibility by optimising content for AI-generated responses. GEO ensures your brand is referenced, recommended, and recalled across platforms like ChatGPT, Perplexity, and Google’s SGE.
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Answer Optimisation
We craft clear, structured content designed to surface in featured snippets, AI overviews, and voice search, helping your brand deliver the best answers when it matters most.
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SEO
From technical audits to on-page optimisation, we drive measurable growth through smart, search-first strategies that improve rankings, traffic, and the discoverability of your content across channels.
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Content Marketing
We create high-quality, strategic content that builds authority, attracts traffic, and supports both human search behaviour and AI understanding, connecting your expertise with real audience demand.
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Digital PR
Our digital PR campaigns secure high-value coverage and authoritative backlinks, boosting both search performance and brand credibility across search engines and AI-powered platforms.
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Monitoring & Reporting
Track brand visibility across search engines and generative AI platforms. We provide ongoing insights into performance, sentiment, and opportunities so you can adapt with confidence.
A unified strategy for the AI era
GEO doesn’t replace SEO – it completes it. The brands that succeed will be those that combine search fundamentals with AI-forward thinking.
We help to ensure your content ranks in traditional search, your brand appears in AI summaries, and your reputation is recognised across platforms and contexts.
In an AI-first discovery environment, visibility is no longer just about rankings – it’s about relevance and reputation.
Who you'll be working with
Why partner with us for GEO
We don’t treat GEO as a siloed offering. Instead, we embed it across our SEO, Digital PR, Content and Brand Monitoring services to deliver a cohesive, future-focused strategy.
Our integrated approach ensures:
- Your brand is visible, cited, and trusted—by both people and AI systems
- Your content is built for discovery today and durability tomorrow
- You stay ahead of changes in how people search, think, and decide
We’re already helping forward-thinking businesses evolve their digital strategies for the AI era. Let’s build yours.
No. It’s a strategic enhancement of your existing SEO and content marketing - an essential evolution in the modern search landscape.
Yes. By blending traditional SEO best practices with GEO tactics, your brand can become more likely to be cited in these generative responses.
SEO targets algorithmic rankings; GEO focuses on visibility within the memory and training data of AI systems. It’s a shift from keywords to context.
By influencing the sources AI models are trained on. This includes authoritative third-party coverage, structured content, and consistent brand presence.
Yes. We create content aligned with how AI models understand and recall information, prioritising clarity, credibility, and contextual relevance.