A new era of user journeys
AI has changed the journey that potential customers take to discover your brand. Before a potential customer visits your website, reads a review, or speaks to your team, they may already have formed an impression of your business through an AI-generated answer.
Where a search results page once offered hundreds of options, an AI-generated answer may recommend only three or four. That makes your AI-generated first impression one of the most commercially important touchpoints you have – one that your customers increasingly trust, and one that most businesses currently cannot see.
Meet Ampullai, your view into AI brand perception
AI perception is still new territory for most businesses, and when AI is shaping first impressions, there are questions every business needs answering. Ampullai replaces guesswork with evidence your teams can plan around, by bringing clear insight on AI-generated answers to the forefront.
01
What is AI telling customers about you?
01
What is AI telling customers about you?
Discover how leading AI platforms describe your brand, including whether you come across as trustworthy and which strengths reach potential customers. Know the impression they may form before they ever reach your website.
02
Who are you being compared with?
02
Who are you being compared with?
See which competitors AI recommends alongside you, and bring the rivals you care about most into the picture. Understand where you are being outpaced and where you have room to gain ground.
03
How does your audience feel about you?
03
How does your audience feel about you?
Uncover the sentiment AI connects to your business and the themes behind it. Address concerns early, before they become part of the story customers hear.
04
What is influencing that view?
04
What is influencing that view?
Pinpoint the reviews, articles, forums, and content that are informing AI-generated answers about your brand. Focus your time and investment on the places that make a difference.
05
Is your position improving?
05
Is your position improving?
AI perception changes as new content, reviews, and coverage appear. Follow how your brand is represented over time and demonstrate the progress your activity is making.
06
What should you do next?
06
What should you do next?
Every Ampullai report includes clear recommendations, turning insight into practical next steps. When you need support, our marketing and strategy specialists are on hand to help you act on them.
Our insight
What Ampullai does differently
Most AI visibility tools measure how often your brand appears. They run large volumes of generic, industry-relevant prompts and report your share of voice against competitors. That is a useful starting point, but it leaves the most important question unanswered: what is AI actually telling potential customers about you?
We built Ampullai to answer that question. Rather than counting mentions, it focuses on the qualitative side of AI brand perception - the substance of what is said, not simply whether you appear. Every response across ChatGPT, Gemini, Claude, and Perplexity is scored against the same framework, so you can compare platforms fairly and measure change consistently.
See the market through the eyes of leading AI platforms
Each Ampullai report explores a different dimension of your AI-generated reputation, from how your brand is described to who you are compared with and how your audience is thought to feel.
01
Brand Radar
Brand Radar reveals how leading AI platforms frame your brand for potential customers. Discover whether you are presented as trustworthy, which USPs are being identified and relayed, and the pros and cons AI would list for working with you or purchasing your products or services.
Because each platform forms its own view, Brand Radar also shows where ChatGPT, Gemini, Claude, and Perplexity agree and where they differ, alongside the sources that have shaped each response. Clear summaries and recommendations turn that detail into a practical starting point for action.
02
Competitor Radar
When a customer asks AI for a recommendation, your brand is rarely the only name in the answer. Competitor Radar shows which competitors AI is likely to recommend alongside you, and why.
Competitor Radar also surfaces how your brand is positioned against competitors in AI results, and surfaces the market threats and opportunities AI can identify - giving you a clearer view of where you are being outpaced and where there is room to move ahead.
03
Consumer Sentiment
Consumer Sentiment uncovers what AI believes your target audience is saying and feeling about your business. Is it reflecting positive experiences, or picking up on frustrated reviews and unresolved complaints?
Ampullai analyses common themes across many sources and highlights the content influencing that view, from review platforms to forums and press coverage. Recommendations show how negative sentiment can be addressed, so you know where to focus improvement efforts first.
Turning AI perception into action
Ampullai shows you how AI represents your brand. Improving that representation takes coordinated work across the channels AI draws from, and our in-house teams can act on your insights wherever they point. Each new report then shows whether that work is shifting how AI describes you.
Service
Generative Engine Optimisation (GEO)
Strengthen the signals AI relies on, so your brand is recommended more often and described more accurately.
Service
SEO
Resolve the technical and content gaps that limit how search engines and AI platforms interpret your website.
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PR & Communications
Earn credible third-party coverage that builds the authority and trust signals AI draws on.
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Content Marketing
Fill the gaps where AI overlooks your USPs, expertise, or accreditations with content built to be cited.
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Social Media
Build an active, positive presence on the platforms that feed into AI's view of how your audience feels.
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Brand Audit & Strategy
Sharpen your positioning where AI's description of your brand does not match how you want to be seen.
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Business Growth Strategy
Combine Ampullai data with primary market research to develop a clear plan for winning ground in the markets that matter most.
Our commitment
A self-serve platform with specialists behind it
Ampullai is proprietary software, designed and built by Blue Frontier and backed by a team with long-standing expertise in search, AI, and software development. It continues to evolve through an active roadmap of new features, so the value you gain grows the longer you use it.
While Ampullai is built to be self-serve, you are never left to interpret the results alone. Every report includes a direct route to our market research, business growth, GEO and marketing specialists, so if a recommendation is unclear or you are unsure how to address an issue, we can talk it through with you.
Meet the team behind Ampullai
Questions about Ampullai
Most AI visibility tools focus on quantitative measures, such as share of voice and prompt mentions, by running large volumes of generic prompts and counting how often your brand appears. Ampullai focuses on what AI actually says: how your brand is described, which strengths and weaknesses are highlighted, how sentiment is framed, and which sources are shaping each answer. That qualitative insight is supported by a consistent scoring framework across four leading platforms, so you can still measure and report on change over time.
You can ask an AI platform what it thinks of your brand, but the answer reflects one prompt, on one platform, at one moment. Ampullai uses carefully structured prompting designed to draw out the most useful, balanced, and practical information about your brand, then scores every platform against the same framework. Recording that accurately and consistently over time would be extremely time-consuming to do manually.
Ampullai analyses responses from ChatGPT, Gemini, Claude, and Perplexity. Each report breaks down every platform individually, then summarises the overall picture so you can see where models agree and where they differ.
No tool can directly control AI-generated answers. Ampullai gives you a clear understanding of how AI currently represents your brand and which sources are influencing it, along with recommendations to improve that representation. Acting on those insights through content, reviews, PR, and wider digital activity is how businesses influence AI perception over time.
AI perception is not fixed; it shifts as new content, reviews, and coverage are published. Running reports regularly, and alongside any significant marketing or PR activity, lets you see whether perception is improving and which actions are making a difference. The sooner you start, the longer your view of progress will be.
No. Ampullai is designed to be simple to use, with reports written for decision-makers across the business rather than technical specialists. Where you would like more context on a finding, our marketing team is available to help.
Yes. Our GEO, SEO, PR, content, brand, and strategy specialists can turn your report findings into a prioritised plan and deliver the work needed to improve how AI represents your brand. Ampullai then gives you a consistent way to measure whether that work is making an impact.
Ampullai offers both free access and paid subscriptions. With free access, you can explore the three standard brand, competitor, and sentiment reports - giving you an initial view of how AI describes and compares your brand. Ampullai Pro is a paid subscription option that then unlocks ongoing strategic capability, including advanced competitor monitoring, trends, and extended report history. Full plan details are available on the Ampullai website.