Gain the insight most businesses are missing
Most organisations measure what their customers tell them directly. What they rarely capture is what those customers - and potential customers - are saying everywhere else.
Across social media platforms, online news, blogs, podcasts, forums, LLMs, and web pages, people are sharing their honest opinions about brands, products, categories, and competitors every day. Our consumer intelligence service gives you access to this unfiltered, unprompted intelligence at scale.
See your brand through your audience's eyes
Inbound reviews and direct feedback give you one perspective. Consumer intelligence gives you the bigger picture.
When customers interact directly with your business - whether through a satisfaction survey, a review platform, or a support channel - they know they are being heard, and their responses are filtered through that awareness.
Online conversations are different. When someone posts about a product frustration, praises a competitor, or asks their network for recommendations, they are speaking candidly. That candour makes these conversations exceptionally valuable for understanding true audience sentiment.
Our consumer intelligence service helps organisations harness that value by identifying what audiences genuinely think, feel, and need.
What consumer intelligence reveals
We monitor and analyse online conversations across multiple dimensions to build a comprehensive view of your audience and market.
01
Consumer Sentiment
Understand exactly how audiences feel about your brand, products, and services, and what the driving factors are.
02
Trending Topics & Themes
Identify the subjects, themes, and conversations gaining traction within your market.
03
Competitor Perception
See how your competitors are discussed online, including where they are praised, criticised, or compared unfavourably.
04
Product & Service Feedback
Surface pain points, unmet needs, and positive associations that customers express about your category and SKUs.
05
Mention Volume & Share of Voice
Track how often your brand, competitors, and relevant topics are discussed across digital channels.
06
Audience Language & Behaviour
Understand the words, phrases, and contexts your audiences use naturally, so you can better align with them.
What could better consumer intelligence change for your business?
When you understand the conversations your audiences are already having, content planning becomes significantly more focused. Consumer intelligence highlights the topics, formats, and themes most likely to resonate, helping to reduce guesswork and improve return on marketing investment.
Discover how your brand is perceived relative to competitors and identify the language that audiences respond to most positively. Use that understanding to refine messaging that feels genuinely relevant rather than generic.
Online conversations are a rich source of honest product feedback. Consumer intelligence surfaces recurring frustrations, feature requests, and unmet needs that may never surface through direct feedback channels - giving product teams an evidence base for prioritising improvements.
Understand not just how your brand is perceived, but how that perception compares to key competitors. Identify where rivals are losing audience trust and where you have an opportunity to lead.
Before launching a campaign or entering a new market, consumer intelligence gives you a clear view of the existing sentiment landscape - helping you position effectively and avoid messaging that misaligns with audience expectations.
If you are considering a rebrand, repositioning, or expansion, consumer intelligence provides evidence of how your brand is currently understood and where strategic opportunities for differentiation exist.
Case study
Consumer intelligence in action
Challenge
SunVit-D3 needed to understand which vitamin combinations UK consumers wanted, their key questions and concerns, and where market gaps existed. They also wanted to assess sentiment towards formats such as gummies, tablets, powders, and liquids.
Approach
We analysed thousands of online conversations across social media, forums, reviews, and wellness communities, mapping demand for vitamin combinations and identifying sentiment, language, and concerns around different formats and formulas.
Outcome
The research uncovered clear opportunities for new products and formulations, giving SunVit-D3 an evidence-backed foundation for its 2026 product roadmap, reducing risk and aligning new SKU development with real consumer demand.
Read the full case study
How we deliver consumer intelligence
Our consumer intelligence service can be delivered as a one-off piece to support larger projects, or as ongoing insights on a monthly or quarterly basis to support continuous growth.
01
Briefing & Objectives
We begin with a consultative workshop session to understand your brand, your market, and the specific questions you need answered. We'll identify the brands, topics, products, and competitors most relevant to your objectives, and agree on the outputs that will be most useful for your team.
02
Intelligence Framework
We build a tailored data collection framework designed around your brief, setting up listening queries that capture conversations relevant to your brand, your competitors, your audience, and your category across social media, news, blogs, podcasts, forums, LLMs, and web pages.
03
Analysis & Segmentation
Our team analyses the data to surface meaningful patterns including sentiment breakdowns, thematic segmentation, trending topics, mention volumes, and competitive comparisons. We apply context and commercial judgement throughout, separating signal from noise.
04
Delivery
Findings are delivered as a clear, accessible report, presentation, or summary document tailored to how your team works best. We also provide consultative review sessions to walk through the findings, answer questions, and discuss implications for your marketing, product, or brand strategy.
We can listen to conversations on a range of platforms, including:
Combining consumer intelligence with performance data
CRM data, sales figures, and website analytics are invaluable. Most businesses, however, are not getting the full strategic value from them - because whilst internal data tells you what is happening, it rarely tells you why.
Sales figures, conversions, and satisfaction scores are excellent signals, but without context they are difficult to act on decisively. Consumer intelligence provides that context, drawing on real audience conversations to surface the attitudes, frustrations, and shifting expectations that sit behind the numbers.
Used alongside internal performance data, consumer intelligence helps organisations move from observation to understanding, and from understanding to action.