One strategy for every way people search
Search marketing at Blue Frontier brings together search engine optimisation, paid search advertising, and generative engine optimisation under a single, commercially led strategy. Rather than treating these as separate disciplines competing for budget, we plan them together, so your visibility, spend, and messaging work in the same direction across every search surface, including the AI tools now shaping how people find and choose businesses.
This matters because the businesses winning in search today are not the ones doing the most, they are the ones doing the right things in the right order, backed by evidence rather than guesswork.
The building blocks of search marketing
Search marketing covers three connected disciplines. Explore each in more depth or let us build a plan that combines them.
Service
SEO
Improve your organic visibility and long-term search performance through technical, content, and authority-building work that compounds over time.
Service
Paid Advertising
Reach ready-to-convert audiences instantly through pay-per-click, paid social, and shopping campaigns, managed for efficient spend and measurable return.
Service
GEO (Generative Engine Optimisation)
Make sure your business is represented accurately, and favourably, when customers ask AI tools like ChatGPT and Google AI Overviews for recommendations.
Service
Content Marketing
Our team is experienced in planning content and uncovering audience demand through keyword and competitor research.
What you can expect from our search marketing
We prioritise the specific searches your ideal customers actually use, rather than chasing broad or high-volume vanity keywords that rarely convert into leads.
Every recommendation we make is tied directly to leads, revenue, or cost efficiency, rather than rankings or click volume that do not reflect genuine business impact.
We plan organic, paid, and AI search together, so your budget works across every channel in the same direction, rather than duplicating effort or competing against itself.
We provide regular insight and clear recommendations throughout the relationship, rather than static reporting that only tells you what has already happened.
How we approach search marketing
01
Discovery
We start by understanding your market, your competitors, and how your business currently performs across organic, paid, and AI search, so every recommendation is grounded in evidence rather than assumption.
02
Search Strategy
We build a channel plan that balances SEO, paid search, and generative engine optimisation against your commercial goals and available budget, so your investment works towards a single, coherent outcome.
03
Execution
We implement the plan using in-house specialists across content, technical SEO, paid media, and analytics, rather than outsourcing critical work or relying on a single generalist to cover every discipline.
04
Ongoing Optimisation
We continuously test, report, and refine our approach based on real commercial outcomes, such as leads and revenue, rather than vanity metrics that do not reflect genuine business impact.
Why search marketing matters
of consumers use more than one channel when searching for a local business
of consumers consider three businesses or fewer when searching for a product or service
of consumers who start a search using AI go on to check Google afterwards
Some of our search marketing successes
Case Study
Oltco
We performed an in-depth analysis of Oltco’s digital presence, assessing their site design, functionality, content, and marketing performance to uncover opportunities and set the stage for strategic transformation. Our strategy transformed Oltco’s digital presence through website redesign, paid ad optimisation, and SEO.
- 40% increase in lead-to-survey conversion rate
- 20% increase in average order value
- 20% year-on-year revenue growth
Case Study
Mats Nationwide
We worked with Mats Nationwide to develop a holistic marketing strategy. including SEO, PPC, and email marketing, all designed to compete in a saturated market. Recognising the need to further elevate their presence, Mats Nationwide also turned to us to create a user-friendly eCommerce website.
- 41% increase in the number of ranking keywords
- 79% increase in organic revenue YoY
- 9% website conversion rate
Case Study
S:CRAFT
SCraft makes up the wholesale side of one of our existing franchise clients, Shuttercraft. Due to our long-standing relationship with Shuttercraft and the results we were able to achieve, SCraft approached us to redevelop and support their wholesale website to increase organic visibility.
- 73% increase in total website sessions
- 95% increase in organic search sessions
- 65% increase in total user engagement rate
Our Search Marketing Experts
Our search marketing partnerships
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