SunVit-D3
Data-led market intelligence for SunVit-D3
Project team
Informing growth opportunities and new product initiatives
SunVit-D3 are a leading UK supplier of premium vitamins, supplements, and health products ranging from vitamin D tablets to portable oxygen canisters. As a well-established brand in their space, SunVit-D3 have begun to look ahead at new initiatives for growth; this is where Blue Frontier’s market research team stepped up to help them identify the best areas of opportunity.
Blue Frontier delivered three custom market reports to SunVit-D3, each covering a specific product segment within the broader personal health, wellness, and supplements market, to identify opportunities for growth and product expansion. These reports leveraged in-depth primary data collected through social listening and consumer intelligence, combined with a desk review of competitors and sales data to bolster our findings and provide additional market context.
| Deliverables | Market Research & Consultancy |
| Timeframe | 6 Weeks |
| Sector | Health & Wellness |
Aligning holistic research with commercial goals
To ensure that the research carried out provided genuine commercial value to SunVit-D3, a heavy focus was placed on not only assessing consumer demand, but also gaining insights into the market prominence, positioning, and sales tactics of key competitors within each product segment.
The research utilised a combination of qualitative and quantitative data to gain a comprehensive picture of the relevant market environments. The qualitative data included topical trends, demand drivers, market sentiments, and user feedback, whilst the quantitative data included sales figures and volume proxies, ranking data across Amazon and search engines, and score-based comparison matrices.
By leveraging this holistic research approach, the final reports provided insight into not just the current state of market demand and competitor activities, but also on how the market was evolving, and why. Recommendations were then provided within each document, outlining commercially grounded opportunities and challenge considerations for SunVit-D3 to carry directly into their marketing strategies and new product initiatives.
Custom Reports
Researched, written, and delivered to project specification and timescale.
Graphs & Tables
Created from visualisations of primary data.
Accumulated Wordcount
Encompassing data analysis, insights, and recommendations.
Delivering insight geared toward action
On this project, it wasn’t enough to simply present and summarise the market data; it was crucial that the data and insights provided were geared towards actionable tactics that would support SunVit-D3 in meeting their ambitious growth targets.
From beginning to end, the project was carried out with this in mind - from ensuring that SEO-targeted keywords were baked into the primary data collection query, through to making sure that any recommendations aligned with ongoing marketing efforts across PPC, social media, SEO and sales channels. The result was three highly targeted reports – culminating in over 80 custom graphs and tables, and around 50,000 words of analysis – that covered everything from consumer product and packaging preferences to competitor sales shares and prominence on Amazon.
This volume of work was also delivered to align with fast-paced business timelines, with a 6-week turnaround (2 weeks per report) made possible by Blue Frontier’s innovative approach to qualitative primary data collection.
Since being delivered, the insights and recommendations from Blue Frontier have supported crucial areas of SunVit-D3’s business decision making, including product development, sales promotions, and marketing investment for the year ahead.
