A tailored approach to digital PR
Our multi-channel approach combines data-driven strategy with high-quality content to create campaigns that engage your audience and inspire conversations.
We take the time to understand your goals and conduct further research on your market to identify opportunities that put your brand in front of the people who matter. Our digital PR service extends beyond just media relations, as we look to engage with associations, events, and anywhere else your audience may be.
Alongside earned media with carefully considered angles that engage and inspire your audience, we also discover paid media opportunities to help grow the awareness and profitability of your brand, leveraging data and audience lists to maximise your success.
Our digital PR services
Service
Digital PR Strategy
We provide comprehensive digital PR strategies that identify key ways to increase brand awareness and coverage. We can also provide an audit on your current performance, trending news in your sector, and competitor activity for further insights.
Service
Press Releases
Gain coverage in target publications with engaging press releases based on your recent business developments, including new product or service launches, partner wins, or sharing firsthand research.
Service
Media Monitoring
Benefit from market-leading social listening tools to gather insights into how people are talking about your brand, competitors, and industry, allowing us to strategically plan impactful content and maintain brand health.
Service
Thought Leadership
Position your brand as an industry leader through expertly constructed articles, whitepapers, podcasts and interviews, providing leading insight to relevant publications that will resonate with your target audience.
Service
Link Building
Level up your SEO and link-building strategy with digital PR. While some earned media publications will provide organic backlinks, considering paid media can increase your chances of getting high-quality links.
Service
Reactive PR
Gain coverage through newsjacking and reacting to breaking developments. By constantly monitoring industry news, we can identify opportunities to place your brand at the heart of trending stories.
Why add digital PR to your marketing mix?
Digital PR works in conjunction with your SEO, social media, and content marketing strategies to exponentially increase your reach across the digital landscape.
Improve brand visibility
Achieve strategic placements online to boost brand awareness, visibility, and discoverability amongst relevant audiences.
Grow reputation and authority
Gaining coverage in high-authority and relevant publications helps to boost brand credibility for potential customers and search engines.
Gain measurable results
Deliver measurable results, from coverage to online mentions and reach, to allow you to determine the value and impact of your PR campaigns.
Boost your SEO strategy
Acquire quality backlinks, increase organic traffic, and gain higher placements in search engines with SEO-rich digital PR content.
Adapt to new AI search trends
Obtain favourable placements in AI-generated search platforms by gaining authoritative and high-value digital PR coverage in leading publications.
Humanise your brand
Get people interested in your brand beyond your product and service offerings by highlighting your senior leadership team and company culture.
Maximise success with support from a specialist digital PR agency
To maximise the success of your PR campaigns, it is important to work with a professional PR agency who understands the complexities of navigating journalist requirements and can help make sure your PR content stands out from the crowd.
of journalists
particularly want press releases from PR agencies
of journalists
rely on PR agencies for data and research
average increase in media coverage
seen by brands working with a specialist PR agency, compared to without
Our work
Gaining brand merger coverage from leading retail publications
We worked with Aria Intelligent Solutions on a 3-month digital PR campaign with the goal of launching their new brand, following a merger between Aria’s Science and Thought Provoking Consulting. By harnessing a data-driven strategy for the campaign, which maximised on industry sentiments and trends relevant to their service offering, Aria Intelligent Solutions made a splash in the retail sector with their launch announcement reaching around 700,000 views.
The campaign resulted in coverage from industry-leading publications, including Women’s Wear Daily, Industry Beauty, Yahoo Finance and MSN News. As part of the campaign, we also worked closely with Richard Hyman – a leading voice in the retail space and the Strategy Director for Aria Intelligent Solutions – to further maximise campaign reach by capitalising on his industry recognition and authority.
Learn more
Your digital PR team
Digital PR, powered by data
We are partnered with Cision, the leading media monitoring and journalist database platform, to provide comprehensive insights for building digital PR strategies that resonate with publications and readers. The platform also allows us to build large, segmented lists of journalists for targeted outreach at campaign levels.
Our specialists also leverage Brandwatch to gather consumer intelligence from online conversations and mentions, ensuring you’re always informed on what’s happening in your industry.
Everything we do is driven by insight, and we use data from these leading tools to regularly report on the measurable success of your campaigns.