eatsleepdoodle

Digital Marketing for a Unique Gift Company

eatsleepdoodle is a gift company that specialises in creative and educational products for young children. This ranges all the way from butterfly pencil cases to educational world map duvet covers.

eatsleepdoodle tasked us with improving their SEO as they wanted to boost their online visibility. However, they have since made use of a variety of our services to not only improve their SEO but also enhance their web design and increase their digital marketing efforts. 

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Eatsleepdoodle

As a full digital agency, we have been able to provide a selection of services to help eatsleepdoodle. Despite initially reaching out to us for SEO improvements, they have decided to branch out further and allocate budget to other areas of their marketing, including social media and PPC, as they look to improve the number of conversions they achieve every month. The Blue Frontier team have been agile in accommodating this, working closely with the client to meet their goals.

Our strength is that we are able to provide our clients with a vast range of specialisms all under one roof, and we continue to offer digital marketing support to the client. Since starting work with Blue Frontier, eatsleepdoodle have developed their business and achieved considerable growth.

With their help and expertise on SEO, PPC and social media advertising, Blue Frontier have helped increase traffic to our website by over 85% in a year. They are a highly skilled, dedicated and supportive team who are, best of all, a complete joy to work with.

Georgie Hitchcock, Commercial Director - Eatsleepdoodle

84%

Increase In Average Session Duration

January - December 2020

43%

Increase in Organic Traffic

January - December 2020

-26%

Decrease in Bounce Rate

January - December 2020

SEO Services

The team at Blue Frontier manage the site health of both the UK and US websites, running regular crawls to make sure that the sites are optimised to perform well for search engines.

SEO Basics 

From the outset of working with eatsleepdoodle, we set up SEO monitoring tools to measure the performance of the websites, using products including Google Analytics and Search Console. We continually monitor the sites to make sure they are being indexed and that the sitemaps are kept up to date. 

Technical SEO 

In terms of technical SEO, our experienced team continually monitor the site and action any required improvements such as identifying and fixing any broken links, adding structured data to the site and we ensure the website uses an SEO friendly URL structure. We also check that both sites are optimised to load quickly and perform on both mobile and desktop devices. 

Keyword Research 

As part of the SEO work, we conduct in depth keyword research to find new terms for eatsleepdoodle to target and rank for, in order to help them find new customers looking for creative gifts for children. We identify their competitors and conduct keyword gap analysis so that they can continue to find the most relevant audience who are likely to purchase from them. 

On-Page SEO 

On page SEO involves fixing any broken links, resolving meta data issues and updating content to make sure it is optimised for users and search engines. 

Our digital marketing team take care of the off-page SEO work too, including managing any online listings such as the eatsleepdoodle Google My Business profile. 

Social & PPC

We help to optimise several social media accounts for eatsleepdoodle and have set up Facebook and Instagram stores to help increase their social reach.

Through using Adobe Photoshop and eatsleepdoodle's bespoke product images, we produce high quality ads that can be deployed on both Facebook and Instagram as part of a strategic paid marketing campaign.

We monitor and run eatsleepdoodle’s PPC and YouTube ad campaigns to ensure that they receive the best ROI for their ad spend and reach the best possible target market.

Eatsleepdoodle Social Media

Web Development

The web development team also support eatsleepdoodle and so if they ever require a custom element for the website, they simply get in touch with Blue Frontier and one of our development team will action the request. This means that they are able to keep their overheads down in terms of website development work, and use our services on an adhoc basis. With our support, there's no limitations with their current CMS.

These ongoing improvements and having access to the web development team are key factors behind why eatsleepdoodle choose to work with Blue Frontier. 

  • Google Analytics
  • Facebook Ads
  • Photoshop
  • Search Metrics
  • Google Ads

Let's Collaborate

No one understands your business better than you, which is why the work we do with our clients is collaborative.