Without downplaying the importance of blog posts and web pages, content is so much more. The success of content depends on the strategy behind it. Planning and creating cross channel content, in a variety of formats is what is required in order to get your brand heard. From whitepapers, to guest posts, podcasts to video, the real value of content is formulating a structured strategy to reach new audiences and to entice existing ones.
We work closely with brands to support them in curating a successful strategy, while also taking stock of their content marketing efforts from time to time and adjusting the plan to align with your goals and the demands of your audience. We are able to provide you with a complete marketing strategy from initial research right through to PR and ongoing content creation.