Digital PR

We provide strategic advice and engaging communications to build awareness, trust, authority, and positive sentiment for your brand, allowing you to feel confident in your communications.

Digital PR services that deliver business growth

The digital world is continuing to evolve, and it is harder than ever to stand out from the crowd. An effective Digital PR strategy allows you to connect with your audience online, making you the go-to source for industry news and comment.

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At Blue Frontier, our multi-channel approach mixes a data-led strategy with quality content to create Digital PR campaigns that will get your audiences talking, all while allowing you to gain high-authority links to your site to aid your SEO strategy.

We take time to understand your market, keeping up to date with the upcoming trends to identify opportunities to get your brand in front of the people who matter. We can also continuously monitor your mentions so that your brand reputation remains high. Digital PR extends beyond just media relations, as we look to engage with associations and events to target the real places where your audiences are.

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To help you achieve this, we begin by getting to know your business challenges and goals - from here we will create a Digital PR strategy tailored to you.

Where would you like your business to be in one year?
Who and where are your target audience?
What publications do you want to be featured in?
Do you know how people are talking about your brand?

Everything we do is measured and tracked; we use metrics such as open and click rates, website traffic, sentiment analysis, and domain authority to show you the true value of Digital PR.

What Digital PR Services Are Available?

At Blue Frontier, we offer a range of bespoke Digital PR services that are tailored to your business goals. We work with you to identify websites, publications, associations, and events where your business and brand can be placed for maximum success.

Alongside earned media with carefully considered angles and hooks that engage and inspire your audience, we discover paid media opportunities that grow the awareness and profitability of your brand.

Digital PR also works in conjunction with your SEO, Social Media, and Content Marketing strategies to exponentially increase your reach.

Press Releases

We identify interesting and unique hooks and angles based on your recent business developments, whether that’s a new product or service launch, a partner win, or sharing first-hand research. Once constructed, these press releases are distributed to bespoke press lists with the aim of gaining coverage and building connections.

Thought Leadership

Position your brand as an industry leader through expertly constructed content and interviews. We discover opportunities to provide leading comment, insight, and meaning to relevant publications that will resonate with your target audience.

Media Monitoring

Discover how people are talking about your brand, competitors, and industry. Monitoring trending news, industry discussions, and upcoming trends for your sector allows us to strategically plan relevant and impactful content and respond to breakthrough topics.

Reputation Management

Our services help to increase and protect your brand’s reputation through strategic communications. We plan for any potential upcoming challenges your brand may encounter and treat every instance on a case-by-case basis, so you are in control of the narrative.

Event Participation

Relevant events connect your brand and team with a wider network of potential customers. We can research leading awards ceremonies and conferences for your business to attend, exhibit, sponsor, or speak at to raise brand awareness and win new leads.

Link Building

PR supports SEO activities and has the potential to grow your link-building capabilities. Though some earned media will provide organic backlinks, considering paid media can increase your chances of getting high-quality links in a shorter period of time.

We are more than just your Digital PR team

Here at Blue Frontier, we consider ourselves to be your holistic Digital Partner, and we have specialists across all areas of Digital Marketing. Whether you’re looking for SEO, Paid Advertising, Content Marketing, Design, or Video Production, our team can establish a well-built strategy that meets requirements across your business’s entire digital presence.

Work with us

Do you find yourself asking these Digital PR questions?

No two Digital PR strategies will look the same, and so it can be hard to know where to begin. If you find yourself asking the questions below, we could help you get started by developing a bespoke strategy tailored to your business needs. Consult our Digital PR team today for specialist advice.

How do you create an effective Digital PR strategy?
How is Digital PR different from Traditional PR?
What are the best Digital PR tools?
What does success look like in Digital PR?

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Fast Paced, Strategy Lead

Our team of experts is on hand to provide insights, strategies, and creativity to grab attention and make people care about your brand. This ensures you’re proactively finding quality PR opportunities, with the capability to respond efficiently.

If you don’t have the resources or time to maintain your Digital PR, we can help take this off your hands so you can focus on other key areas of your business. We value your goals and objectives while boosting brand awareness, so your voice is heard across the digital landscape and beyond.

Tell us about your project

To find out more about our services and how we can help your business, please get in touch.

Get in touch