Be seen in the right places
PR is all about making people care about your brand and how it shapes and contributes to wider industry trends. And with the rise of AI search engines, it is now a key service for being seen online, from your media coverage to reviews and mentions.
At Blue Frontier, we spend time identifying opportunities that put your brand in front of the people who matter, driving meaningful visibility and recognition. We partner with Cision to create PR strategies that resonate with publications and their readers, and it allows us to build large, segmented lists of journalists for targeted outreach at campaign levels. We use data from these leading tools to regularly report on the measurable success of your campaigns.
Our PR services
When you choose us, we'll support growing your brand reach and reputation and gain coverage across physical and digital channels from newspapers to online news, blogs, podcasts, radio, and broadcast media.
Service
Media Outreach
Drive coverage in target publications with engaging press releases based on your recent business developments or react to breaking news in your sector.
Service
Digital PR
Level up your GEO, AEO, SEO, and content with digital PR services that drive measurable growth in your visibility and brand awareness.
Service
Thought Leadership
Position your brand as an industry leader through expertly constructed features, podcasts, and interviews, and provide leading insights that will resonate with your target audience.
Service
Reputation Management
Manage the reputation of your brand with carefully planned PR campaigns and reports that can be used to grow positive sentiment towards your brand.
Service
PR Audit and Strategy
Benefit from an audit of your current performance, trending news in your sector, and competitor activity to inform future strategies.
Why add PR to your marketing mix?
PR works in conjunction with your existing marketing strategies to exponentially increase your brand reach.
Improve brand visibility
Achieve strategic placements across physical and digital media to boost awareness, visibility, and discoverability amongst relevant audiences.
Grow reputation and authority
Gain coverage in high-authority publications or encourage positive reviews on relevant platforms to boost brand credibility for potential customers and search engines.
Gain measurable results
Provide measurable outcomes across coverage, distribution, online mentions, and reach, enabling clear evaluation of your PR campaign’s value and impact.
Boost your SEO strategy
Acquire quality backlinks, increase organic traffic, and gain higher placements in search engines with SEO-rich digital PR content.
Adapt to new AI search trends
Obtain favourable placements in AI-generated search platforms by gaining authoritative and high-value PR coverage in leading publications.
Humanise your brand
Get people interested in your brand beyond your product and service offerings by highlighting your senior leadership team and company culture.
Sectors we cover
Sector
Technology and SaaS
With many AI and technology solutions sweeping the market, it can be difficult to stand out from the crowd. Building credibility, awareness, and trust in your products or services through PR brings new customers and accelerates business growth. From product launches to industry insights, founder stories, and market trends, we're here to make your technology company the ‘go-to’ source for information.
Sector
Health tech and healthcare
Having worked with the NHS and similar leading organisations, we understand the unique challenges and pressures facing the healthcare and health tech sectors. As your PR partner, we help you to communicate your digital transformation, breakthroughs, and key insights to raise brand awareness, gain more leads, and manage your reputation. With us, we'll help you break down complex information with clear and powerful messaging.
Sector
Public sector
Inform the public about key services and how they can access them with PR. Whether you're a government department, council, or health service, we work with you to communicate with service users and ensure that they understand the policies, services, and decisions that affect them. Build trust and promote initiatives with clear, impactful messaging that shapes the public mood.
Sector
Retail and consumer goods
People connect with storytelling and want to hear from the people behind the business, and how your product solves their everyday problems. Whether you're launching a product or trying to enter new markets, we create an end-to-end PR strategy that shapes your brand and product awareness. We target editorial features, like gift guides, seasonal collections, and founder interviews, that build credibility in your products to drive demand and sales.
Sector
Financial services
Whether you're a bank, fintech, or investment firm, financial companies need to establish trust in a sector where reputation and regulation are critical. We help to build credibility and reputation through strategic communications that promote investor confidence, break down complex financial products, and establish your brand as a thought leader.
Our work
Gaining brand merger coverage from leading retail publications
We collaborated with Aria Intelligent Solutions on a three-month public relations campaign aimed at launching their new brand following their recent merger. By harnessing a data-driven strategy, which capitalised on industry sentiments and trends relevant to their service offering, Aria Intelligent Solutions made a splash in the retail sector with their launch announcement reaching around 700,000 views.
The campaign resulted in coverage from industry-leading publications, including Women’s Wear Daily, Industry Beauty, Yahoo Finance, and MSN News. Throughout this period, we also worked closely with Richard Hyman – a leading voice in the retail space and the Strategy Director for Aria Intelligent Solutions – to further maximise campaign reach by leveraging his industry recognition and authority.
Learn more
Your PR team
What makes us different?
We’re not just a PR agency. Across our SEO, paid advertising, social media, and content teams, we’ll work together to craft bespoke omnichannel marketing strategies that put you ahead of your competitors. With us, combine your PR strategy with other marketing specialisms to create campaigns that don’t just increase your brand awareness but significantly drive results.