Pay Per Click Marketing_
Why choose pay per click advertising?
To increase traffic, leads and sales on your website.
With nearly 3.5 billion people online and 70% of them using the internet daily it’s absolutely essential for your business to demonstrate an active online presence in front of potential customers.
Current statistics show that 93% of online activity starts with a search engine, of which Google's market share is 70%. It is therefore crucial that your business is listed highly for the services or products you have to offer.
Blue Frontier are experts in this field. We adapt, change and manage your pay per click advertising carefully to ensure that your adverts are shown in the right places, at the right times and most importantly, to the people who are looking for you. With an agreed monthly budget that suits your company, our small but dedicated team work with care, knowledge and expertise to deliver great results that will transform your business.
with Display Advertising
on Social Media
with Pay Per Click
with a Great Website
Pay Per Click Options
Depending on our advice, budgets and your goals, there are multiple PPC options. The most important option is being listed highly within Google search results, but should you wish to grow brand awareness we can display your adverts across extremely popular websites in the UK.
Google Display Network
Blue Frontier can display your adverts across an array of popular websites, to people throughout the UK.
Alternatively, we can be more selective on the sites your business appears on. For example, displaying only on websites that fall within your business target area.
Pay Per Click & Display Advertising
Pay Per Click
Effective PPC (or pay per click) requires careful planning, constant review and regular monitoring. The skill to maximise your PPC opportunities is a key offering of Blue Frontier.
Your agreed monthly budget will pay Google for any clicks received as well as our service, which aims to:
- Optimise costs so keywords rank higher.
- Position keywords and add new keywords to attract more visitors.
- Write multiple adverts to improve click through rates.
- Use advert extensions such as locations and phone numbers.
- Track leads and sales against keywords to further improve.
- Manage unwanted clicks to increase your return on investment.
Our display advertising service will help to promote your business to the right target market online, ensuring relevant traffic from your adverts. We will:
- Design banners and adverts that effectively promote your brand and attract attention.
- Target your adverts to the right people, in the right places online.
- Set out potential return on investment based on your budget, expected impressions, and cost per click before the campaign begins.
How Pay Per Click, Display and Re-marketing Services Can Benefit Your Business
Measurable and flexible
Google Ads enables you to see how many people your advert was shown to, how many of them clicked to visit your website, called you direct from the advert. With additional tracking set up we can measure actual leads or sales your website generates.
We manage your account on a regular basis and can provide you with full access. We also send you a monthly summary of key stats to keep you updated.
Start, stop, pause
We are flexible, we can start, stop and pause your adverts at any time to suit your needs and budgets.
We Will Target The Right People for Your Business
It’s important to make sure the right users and customers see your adverts – those who are interested in what you have to offer, and most likely to want to do business with you.
By understanding what services your users are interested in and how ready they are to make a purchasing decision, we are able to reach the right target market with your ads.
Google and search engine visitors are most likely to be ready to make a purchase. We’ll bid to make your adverts appear prominently to users in your target location, who are searching for your product/service.
Social media is an effective platform for targeting the right people with your ads, as we can easily gather relevant information such as their interests, demographics and online behaviour.
1 In Google
Prominent ads for targeted users to click, call or visit your business.
2 Across the web
Display banners that attract your target market and encourage engagement with your brand.
3 Mobile apps
Adverts placed in popular mobile apps.
4 Facebook ads
Targeted social adverts, designed to reach a valuable demographic.
With PPC it is important to carefully manage budgets and listing costs.
Effective pay per click (PPC) requires careful planning, constant review and regular monitoring and management. The skill to maximise your PPC opportunities is a key offering of Blue Frontier.
As part of our PPC management service we review and assess your campaigns; writing and amending advert text and keyword representation to ensure you achieve the very most from Google’s pay per click channel.
Our service includes budget management, bidding for keywords, creating advert text and on-going monitoring of campaigns. Our approach is collaborative, and we work with our clients to make the most out of their PPC campaigns.
Pay per click is a great way to test keywords and measure return on investment. Limiting your budget reduces risk and affords a great deal of flexibility.