We are excited to announce that Blue Frontier has been shortlisted for the 2025 UK Social Media Awards! These awards spotlight the UK’s most impactful, innovative, and engaging social media campaigns, with previous winners including a range of household-name brands from Heinz and Heineken to Canon and Paramount Pictures.
What awards are we shortlisted for?
The UK Social Media Awards has a wide range of categories, and we are proud to say that Blue Frontier has been shortlisted for two of them – Best Use of Instagram, and Best Long-Term Strategic Use of Social Media.
You can view the full 2025 awards shortlist here.
Best Use of Instagram – Blue Frontier and Lutosa
Our shortlist nomination for the Best Use of Instagram award is attributed to our ongoing work with Lutosa. Lutosa are a leading supplier of quality chilled and frozen potato products to restaurants, pub chains, independent caterers, and other foodservice professionals across the UK and Europe.
Lutosa’s marketing team approached Blue Frontier in 2024, seeking specialist support to help manage and grow their UK Instagram account. In early 2025, our team joined Lutosa at an industry expo to collect engaging footage of real chefs trying their products, alongside some fun social-media style interviews and quick-fire questions. Using this content to create a series of reels that balance lighthearted fun with authentic product information, we launched the ’For The Chefs Who Know Quality’ campaign.
This campaign has been hugely successful, with Lutosa’s UK Instagram audience growing by 53% in 3 months off the back of tens-of-thousands of monthly video views and an average engagement rate of 3.8% (a 25% increase from the brand’s pre-campaign content).
Being shortlisted for our work with Lutosa is testament to these results, and highlights the effectiveness of using social-native video in social strategies, even in B2B industries. Other brands that have been shortlisted alongside Blue Frontier & Lutosa include Autotrader UK, People’s Postcode Lottery, and Kahlúa.
Best Long-Term Strategic Use of Social Media – Blue Frontier & British Cables Company
Our second shortlisted nomination is for our ongoing partnership with British Cables Company (BCC). BCC is a brand full of heritage, with a 129-year history as a leading cables manufacturer supplying to some of the UK’s largest infrastructures, including National Rail and leading telecommunications and utilities networks.
At the start of 2023, BCC selected Blue Frontier as their chosen digital marketing partner to help bring their brand into the 21st century by establishing a digital presence on social media. Having historically relied on traditional marketing and sales tactics, our partnership signaled a significant step forward for the brand as we united on a single overall goal – to make cables current.
In the 2.5 years since we started working with British Cables Company, we have not only helped grow their following and engagement on LinkedIn, but have also launched a brand TikTok account to reach their end-user audience of electricians, installers, and wholesalers. The BCC TikTok account has proven to be a huge success for the brand, with several viral videos amassing more followers than their pre-established LinkedIn account. Blue Frontier’s innovative TikTok strategy for BCC also helps the brand stand out in a still-traditional market by utilising content that is both informative and engaging – ranging from videos about how cables are manufactured, through to factory ASMR.
The stable long-term growth of BCC’s LinkedIn paired with their more recent and exponential growth on TikTok has resulted in a successful and varied online presence for the brand. With the brand’s core audience of business decision makers being targeted through LinkedIn, and a new end-user community of brand advocates engaging via TikTok, British Cables Company now has a varied and results-driven online presence which has culminated in the shortlisted UK Social Media Awards nomination.
Other brands shortlisted for the Best Long-Term Strategic Use of Social Media category include Waitrose, Currys, and TUI, highlighting the significance of this recognition for British Cables Company, who prior to 2023 had no existing social media presence.
The face behind the socials
Chloe Lindsey is one of Blue Frontier’s Social Media Specialists, and is the strategic force behind both Lutosa’s and British Cables Company’s social media marketing campaigns. Chloe’s passion for audience-led, social-native content and results-driven tactics has played a key role in the success of both brands, and we are delighted that her hard work has been recognised by the UK Social Media Awards shortlists.
Here's what Chloe had to say about the shortlist announcements:
Being shortlisted for two UK Social Media Awards honestly means the world to me. It's a huge moment of pride to see the work and strategy that goes into every piece of content recognised on this level. To stand alongside such big names is incredibly validating, and it gives me real confidence in what I do. I’m so excited to keep building on this momentum and continuing to do work that gets people engaged with our clients.
What happens next?
We’ll have to wait until October to find out whether either of our nominations win, but in the meantime Chloe and the rest of our social media team will continue to deliver results for Lutosa, BCC, and the rest of our clients.
Whether or not our nominations win their categories, being recognised as finalists is a significant achievement for Blue Frontier, for Chloe, and for both brands, and we are immensely proud of the work that has been done to get here.
Keep an eye on our latest news and socials in October, when we will cover the awards night and find out who the category winners are!
