Market Research
Meet Charlotte
Charlotte joined Blue Frontier in 2021 as a digital marketing executive, working primarily on social media and content clients. With previous experience in film and photography, a master’s degree in digital marketing, and a CIM certificate in marketing and brand strategy, Charlotte always thinks strategically about multimedia opportunities and ‘big picture’ outcomes.
Now as our Market Research Manager, Charlotte oversees Blue Frontier’s market research department, taking a lead in gathering market insights and consumer intelligence, producing brand audits and custom market reports, and creating comprehensive strategies across marketing, business growth, and digital transformation initiatives.
Charlotte has built up extensive experience in understanding consumer behaviours and the science behind not just how they act, but why. She also enjoys working on clients in complex B2B sectors, healthcare, and the public sector, finding them both challenging (in the best way) and extremely rewarding.
Clients Charlotte has worked with