Market Research

Meet Charlotte

Market Research Manager

Charlotte joined Blue Frontier in 2021 as a digital marketing executive, working primarily on social media and content clients. With previous experience in film and photography, a master’s degree in digital marketing, and a CIM certificate in marketing and brand strategy, Charlotte always thinks strategically about multimedia opportunities and ‘big picture’ outcomes.

Now as our Market Research Manager, Charlotte oversees Blue Frontier’s market research department, taking a lead in gathering market insights and consumer intelligence, producing brand audits and custom market reports, and creating comprehensive strategies across marketing, business growth, and digital transformation initiatives. 

Charlotte has built up extensive experience in understanding consumer behaviours and the science behind not just how they act, but why. She also enjoys working on clients in complex B2B sectors, healthcare, and the public sector, finding them both challenging (in the best way) and extremely rewarding.  

Primary Expertise
Market Research
Tools Used
Canva AnswerThePublic Brandwatch Cision
Other Specialisms
Office Most Visited
Southampton
Market Research Services
Market Research Services
• Years • Working at BF 5+
Favourite Sector
Medical & Health
Accreditations
The Chartered Institute of Marketing
Market Research Services
Market Research Services
                            Clients Charlotte has worked with                        

Insights from Charlotte

The rise of the situational consumer - discover the consumer trends reshaping the UK FMCG food market

The rise of the situational consumer - discover the consumer trends reshaping the UK FMCG food market

Whitepaper - challenges and opportunities facing NHS digital transformation

Whitepaper - challenges and opportunities facing NHS digital transformation

New UK medical device legislation for Post-Market Surveillance (PMS): everything you need to know

New UK medical device legislation for Post-Market Surveillance (PMS): everything you need to know

Whitepaper – digital trends set to redefine business strategies in 2025

Whitepaper – digital trends set to redefine business strategies in 2025

5 business benefits of Microsoft 365: an operational game-changer for modern organisations

5 business benefits of Microsoft 365: an operational game-changer for modern organisations

The many faces of video production

The many faces of video production

The ultimate guide to single-page applications

The ultimate guide to single-page applications

The ultimate guide to generative search

The ultimate guide to generative search

What is digital transformation?

What is digital transformation?

Integrating AI with your business – A discussion about responsible & ethical use

Integrating AI with your business – A discussion about responsible & ethical use

Understanding Threads: A guide for social media marketers

Understanding Threads: A guide for social media marketers

User experience (UX) - The basics & 7 principles

User experience (UX) - The basics & 7 principles