Aria Intelligent Solutions
Amplifying the merger launch of a leading AI consultancy
Project team
Supporting and amplifying awareness of a brand merger
In late 2024 and early 2025, we supported Aria’s Science in its merger with sister consultancy Thought Provoking Consulting (TPC), while continuing to deliver social media and content support for both brands. The project encompassed a new website and associated branding, as well as full-scale PR and social media activities to further raise brand awareness.
Previously, Aria’s Science brought together data scientists specialised in machine learning and AI, executing fast-forward technological solutions, while TPC was a leading retail consultancy. Together, they would form Aria Intelligent Solutions, one of only a few consultancies combining data-driven technology with business consulting expertise.
| Deliverables | Website, Social Media, PR |
| Platform | WordPress, LinkedIn, Media |
| Timeframe | 2 Months |
| URL | ariaintelligentsolutions.com |
| Sector | B2B, Technology & SaaS |
From rebrand to extending reach: Blue Frontier delivers a high-impact launch campaign
The web design team got to work on adapting their new website in line with the new branding and incorporating new team photos and logos. Our content experts made suggestions for their web content, simplifying and editing wording where necessary. Meanwhile, our marketing support started with an audit & strategy to inform our social media and PR campaign. This included extensive research into topical trends, competitor analysis, and bespoke strategies for both services. Once complete and shared with their team, we got to work on launch communications to support the merger.
The new website went live in January 2025 and was promoted by a press release and several social media posts. The press release was picked up by MSN, Yahoo Finance, Women’s Wear Daily, and Industry Beauty, with the potential of reaching up to 167 million users and receiving around 700,000 estimated views. Across the entire campaign period, there were 176 opens from email approaches to journalists. We prioritised the retail sector, as this was an area that Thought Provoking Consulting had previously gained traction in, and so our efforts were to leverage their existing connections. Furthermore, to help maximise campaign reach, we capitalised on Richard Hyman's industry recognition and authority as a leader in the retail sector and Strategy Director for Aria.
Their LinkedIn followers saw 83% growth from January to April, with 1,275 engagements across 22 posts. The strategy for posting aimed to humanise the brand and its team, showcase products and services, and highlight achievements and celebrations.
We continued to support Aria Intelligent Solutions following the initial announcement, sourcing new ways to increase awareness of the new consultancy. Collectively, this work established Aria Intelligent Solutions as a unique proposition in the market and increased its visibility to prospective customers.
