Volt-Age Electric Vehicle Hire

Helping Electric Car Hire Company Grow With SEO, Social and Content Services

For the last few years, we have worked closely with Volt-Age Electric Vehicle Hire to grow their visibility online through SEO and the introduction of new content across the website.

Volt-Age are the leading self-drive hire specialists for electric vehicles, renting out the latest EV models to hit the market, including commercial vehicles and dual control cars.  

They approached our digital marketing team with the goal of growing the online visibility of their Squarespace site through SEO and their brand using social media.

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SEO Strategy Outcomes

On page SEO is a crucial part of improving the position of websites in search rankings and for Volt-Age, the continuous on page optimisation work has seen them rank well for their main target keywords, resulting in new leads finding their website and converting into customers.

Our SEO team conduct regular on page optimisation work such as ensuring images are compressed and alt tags are used, making sure target keywords are used on the relevant pages, and that meta tags are optimised. We also focus on building internal links to pass SEO value and to allow users to find all the information they need about the available self drive hire EVs.

307%

Increase of Overall Traffic

From 14,049 (2019) to 57,248 visitors in 2021

642%

Increase of Organic Traffic

From 5,771 (2019) to 42,808 organic visitors in 2021

1191

Goal Completions

From 368 (2019) to 1,191 goal completions in 2021

Outreaching 

Aside from on page optimization, the SEO team also invest time into outreaching and finding opportunities to gain natural links from other websites.

 

SEO Copywriting 

As the EV market evolves rapidly and interest continues to grow, the content strategy deployed by Blue Frontier has yielded great results for Volt-Age. Our SEO focused content writers seek out new keyword opportunities for any new EV models that Volt-Age get in stock, as well as addressing FAQs around common closely related topics such as ‘range anxiety.’

We've been working with Blue Frontier for over 2 years now, to not only improve our web presence but also to improve the experience for our customers when visiting our site. Blue Frontier allows us to be flexible with our approach, suggesting potential improvements, additional content and new opportunities as and when they arise.

JAMES O'TOOLE - SALES & MARKETING MANAGER, VOLT-AGE

Social Media Support 

Our social and content team manage Volt-Age’s social media platforms including, Facebook, Twitter, Instagram and Google My Business. With frequent organic posts, we increased the brand's total audience by 50.8% over one year. As we built up their Instagram presence, their impressions increased by 165.1% and engagement by 212%.

Our focus remains on creating engaging content with high-quality graphics which we produce using Photoshop as well as Illustrator and schedule on Sprout. We carefully monitor and optimise the posts every month to stay on top of trends and keep the content diverse.

SEO experts review the Volt-Age website from an SEO standpoint

How we achieved this

We undertook full research of the Volt-Age website and the EV hire market to complete a competitor analysis to grasp an understanding of the market landscape. With the site built using the Squarespace CMS, we looked into the capabilities of the platform from an SEO perspective and established how best to optimise the website for both users and search engines. This insight allowed us to suggest an ongoing digital plan to move forwards with, and to implement each month during the allocated SEO time.

As with all SEO contracts, we set up the monitoring for website goals and analytics as well keyword performance in order to track the progress of our work. On a continual basis, our team run technical SEO crawls on the website to flag any outstanding issues such as broken links, redirects and meta data issues. Resolving these issues ensures the website remains healthy from a SEO perspective and optimised for search engines and users.

The challenges we faced

With Volt-Age using a CMS such as Squarespace, there are some limitations placed on the ability of the SEO team to optimise the website from a technical standpoint, with limited options when it comes to site speed and core web vitals.

Other challenges include competition for search terms as a number of established car hire companies move into the EV hire market as well as other new brands entering the market for short term hire.

The obvious other challenge has been navigating COVID with the office forced to close during the height of the pandemic and also a drop off in car hire interest during the lockdown periods.

Let's Collaborate

No one understands your business better than you, which is why the work we do with our clients is collaborative.