Growing Your Earned Media Presence
AI search platforms like ChatGPT, Claude, and Perplexity are actively looking for useful information and sources. As top placements are reserved for citations in the news, conversational platforms, and review websites, businesses need to prioritise earned media sources as part of their GEO, AEO, and digital PR strategy.
With this being a new area, we know it can be daunting to know where to start. Our expert support allows you to identify the right placements and tactics to ensure AI search platforms positively cite your brand, and customers see you as a trusted source for knowledge.
Benefits of Digital PR
Build authority
Gain positive mentions, links, and coverage that establish your brand as a thought leader from credible third-party sources.
Enhance recognition
Strengthen AI understanding of your brand and how it is perceived, as well as your service offering and expertise.
Increase brand mentions
Boost the number of reputable online brand mentions to help support visibility in AI-generated answers.
Strengthen topical relevance
Secure mentions based around specific themes, trends, and industry conversations to boost visibility in the right places.
Grow trust signals
Build credibility through respected media, trade publications, and industry websites that reinforce legitimacy and authority.
Drive visibility
Support traditional organic search rankings and newer AEO and GEO strategies to increase awareness and visibility.
Your Digital PR Team
Be Seen, Be Heard
As a leading digital PR agency, everything we do is driven by data. We take time to understand the current market to help you enter wider industry discussions. From proactive approaches using predictive results to reactive support, we find ways to help you gain mentions in the right places.
Whether you need promotional content, or educational, thought leadership pieces, we use our strategy and expertise to help design tailored approaches that put your brand in the centre of the conversation.
We’ll also help you to gain reviews from clients and customers, to ensure that your brand continues to show up positively against competitors.
