Taking the guesswork out of social media strategy
Our social media consultancy and strategy service gives your organisation the direction, data, and expertise needed to make every piece of content count, whether you are building a strategy from scratch or want an experienced partner guiding the team you already have. Rather than taking over your channels, we work alongside you, providing the strategic thinking, market insight, and ongoing guidance that turns social media from a guessing game into a genuinely confident, evidence-led part of your marketing.
What our consultancy and strategy service includes
Service
Performance & audit review
A clear-eyed assessment of your current social media performance, content, and platform mix, highlighting what is working and where the real opportunity lies.
Service
Competitor & trend research
Ongoing analysis of your competitors and wider industry and platform trends, keeping your strategy relevant rather than static.
Service
Strategy & content direction
A tailored strategy covering content pillars, tone of voice, platform priorities, and posting cadence, revisited regularly as your business and audience evolve.
Service
Social SEO guidance
Ensuring your content strategy accounts for how audiences now search for and discover content on social platforms, not just how they scroll it.
Service
Content review & feedback
Hands-on feedback on the content your team produces, helping it align more closely with your strategy and perform better over time.
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Training & upskilling
Practical guidance and training for your in-house team, building their skills and capabilities rather than creating long-term dependency on us.
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Reporting & reviews
Regular reporting and strategic review sessions, keeping your team accountable to clear, commercial goals.
Our experience
Upskilling in-house teams while driving real results
When Shuttercraft needed expert direction behind their in-house social media activity, we stepped in as an extension of their team, providing quarterly strategy and content planning, hands-on feedback on the content their in-house marketer produced, and support sourcing content creators for influencer campaigns.
Alongside monthly performance reporting, we provided ongoing training and upskilling, helping build genuine capability within their team rather than simply handing over a strategy document and stepping away. As part of a wider digital partnership, Shuttercraft's Instagram reach grew by 112% year on year.
Read the full case study
Where our consultancy and strategies add the most value
Every organisation comes to us at a different stage, with some launching social media channels for the first time whilst others are moving into a new stage of platform growth. Wherever you are right now, we tailor our social media consultancy and strategies to suit your requirements.
01
An outside perspective
01
An outside perspective
Giving you a clear, structured starting point when social media has previously been reactive or ad hoc, so you begin with direction rather than guesswork.
02
Refreshing a strategy that has gone stale
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Refreshing a strategy that has gone stale
Bringing fresh eyes and an outside perspective when performance has plateaued or content has started to feel repetitive.
03
Supporting a smaller or newer team
03
Supporting a smaller or newer team
Giving less experienced social media teams the direction, feedback, and support they need to grow into their roles.
04
Validating decisions before you invest
04
Validating decisions before you invest
Providing an expert second opinion on platform choices, campaign ideas, or content direction before time and budget are committed.
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Filling a temporary capability gap
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Filling a temporary capability gap
Stepping in during periods of change, such as a new hire, parental leave, or restructuring, so momentum is not lost.
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Building a case for senior buy-in
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Building a case for senior buy-in
Helping shape a clear, evidenced strategy that is easier to present and gain approval for internally.
Sharper strategy, backed by deeper market insight
For organisations who need more than a social media audit alone, our consultancy can draw directly on our in-house market insights capability, using social listening and consumer intelligence tools to understand audience sentiment, emerging trends, and competitor positioning in far greater depth than platform analytics alone can offer.
This means your social media strategy is not only informed by what has previously worked on your own channels, but by a genuine, evidence-based understanding of your wider market and audience, giving your strategy a stronger foundation from day one.
Our experience
Consultancy that flexes to your needs
Not every team needs the same level of support. Some clients want a light-touch quarterly strategy review, while others prefer more regular, hands-on involvement on a monthly basis. Our consultancy scales to fit, and we agree the right level of contact and involvement with you from the outset, rather than working to a fixed, one-size-fits-all package.
As your needs change, this service can also flex further, whether that means us taking on specific elements such as content creation or community management, or moving to a fully managed service entirely.
Fully managed social media support
Common questions about our social media consultancy
This is entirely built around what your team needs, though most clients settle into a monthly or quarterly rhythm of strategy reviews, content planning sessions, and performance check-ins. Between these sessions, we are also available for ad hoc advice as questions or opportunities come up.
Our focus is on strategy, planning, and guidance rather than day-to-day content creation, though we are happy to support on specific pieces, such as a campaign concept or an influencer brief, where it makes sense to do so. If you would like us to take on regular content creation as well, this can sit alongside your consultancy, or you may prefer to explore our fully managed service instead.
Yes. In fact, this service is often most valuable for less experienced in-house teams, since alongside strategic direction we also provide hands-on training and feedback that helps build genuine skill and confidence over time, not just a strategy document to follow.
Yes. Many of our consultancy clients start here and move into a more managed service as their needs grow, whether that is us taking on specific elements such as community management or content creation, or moving to a fully managed service entirely.