Selling where your audience already spends their time
More and more customers now discover, research, and buy products without ever leaving their favourite social platform. Social commerce brings your products directly into that experience, whether that is a TikTok Shop video that leads straight to checkout, a shoppable Instagram post, or a livestream shopping event, removing friction between discovery and purchase.
For product-based brands, this makes social commerce one of the most direct routes from content to revenue available today.
Helping brands set up, manage, and grow
Service
TikTok Shop
Account setup, product listing, and ongoing promotion of your TikTok Shop, turning your organic and paid content into a direct sales channel.
Service
Facebook & Instagram
Leveraging Facebook Shop and shoppable Instagram posts, so your products are just a tap away wherever your audience is scrolling.
Service
LIVE Shopping
Planning and promoting livestream shopping events, with the option for our team to help present and run the LIVE itself.
Service
Product Content
Dedicated content days to capture product-first photography and video specifically for your shop listings and shoppable posts.
Service
Influencer Marketing
Connecting your social commerce activity with influencer and affiliate partnerships that drive engagement and trackable sales.
Service
Performance reporting
Clear reporting on what is actually converting, helping shape which products, formats, and platforms deserve further investment.
Our experience
Bringing Butler & Wilson to fresh audiences and sales channels
Butler & Wilson came to us to build a younger audience of jewellery collectors while staying true to their established customer base and QVC shopping heritage. We developed a social commerce strategy that expands this heritage into new channels, with TikTok Shop and LIVE shopping alongside QVC, supported by social media consultancy and strategy across Instagram, Facebook, and TikTok.
Our initial focus was growing Butler & Wilson’s TikTok following until LIVE selling became available - a key milestone that has since supported growth across their social and commerce channels. We now support the planning and promotion of LIVEs, TikTok Shop and paid advertising, creating one joined-up strategy across organic content, paid media and social commerce.
The value of social commerce for modern brands
More than ever before, today’s consumers look for familiarity, trust, and simplicity before making a purchase. This behaviour makes social commerce perfectly suited to their needs, as it provides a single channel where consumers can learn about, engage with, and purchase directly from your brand in one seamless journey.
01
Turning content into direct sales
01
Turning content into direct sales
Converting your best-performing organic content into a shoppable moment, rather than relying on customers to find their own way to your website.
02
Reaching younger, platform-native shoppers
02
Reaching younger, platform-native shoppers
Meeting younger audiences who increasingly discover and buy products via TikTok or Instagram before they ever visit a traditional website.
03
Complementing existing sales channels
03
Complementing existing sales channels
Adding a fast-growing digital channel alongside established routes to market, such as retail, QVC-style teleshopping, or your own eCommerce site.
04
Gaining revenue from LIVE moments
04
Gaining revenue from LIVE moments
Turning a single livestream event into a genuine sales spike, with the planning and promotion needed to bring the right audience to watch.
05
Reducing friction to purchase
05
Reducing friction to purchase
Removing the extra steps between someone seeing your product and buying it, which matters most for impulse and fast-moving purchases.
06
Testing new products or ranges
06
Testing new products or ranges
Using social commerce as a fast, lower-risk way to gauge demand for a new product or range before wider investment.
Making the most of LIVE shopping
Livestream shopping brings the excitement and immediacy of traditional shopping channels directly onto social platforms, giving your audience a reason to tune in, engage, and buy in real time.
We support LIVE shopping events at whatever level suits you, whether that is planning the content, product line-up, and promotion around your existing team's LIVE, or providing our own team in front of the camera to present and run the event itself.
Our experience
Pairing social commerce with the right influencer partnerships
Many product-based brands find that influencer marketing and social commerce work best together, since the right creator partnership can drive an audience directly towards your shoppable content - whether that is a TikTok Shop listing, a shoppable post, or an upcoming LIVE event.
Our influencer and affiliate marketing service identifies the right creator partnerships for your brand, tracking attributable sales rather than vanity metrics alone, and giving you a direct line between influencer activity and commercial results.
More about influencer marketing
Common questions about our social commerce service
We can support with TikTok Shop, Facebook Shop, and Instagram's shoppable posts, and will recommend the right combination based on where your audience already shops and engages. We can also support with social media activities across YouTube, Pinterest, LinkedIn, and Snapchat to create a cohesive and strategically-focused online presence for your brand.
Not necessarily. Platforms such as TikTok Shop allow customers to complete much of their purchase journey without leaving the app, though we can also connect your existing website and product catalogue where relevant.
If you are in need of an eCommerce site, then this is another area we can support with. We have an in-house team of website developers, designers, and project managers with specialist experience in Shopify, WooCommerce, BigCommerce, and custom solutions – so if needed, we can seamlessly handle both your website and social media selling channels all under one roof.
Yes. We can support with planning and promotion alone, or provide our own team to present and run the LIVE itself, depending on how involved you would like your own team to be.
Social commerce works best as an additional channel rather than an all-out replacement. We build your strategy around complementing existing routes to market, whether that is a website, retail presence, Amazon listings, or an established shopping channel format.
Yes, and we would recommend it. Social commerce, influencer marketing, and paid advertising work particularly well together, giving you multiple routes driving audiences towards the same shoppable content. We have specialists in all these disciplines internally, so can manage the full breadth of your marketing as a single digital partner.