We've just announced the next phase of our AI business intelligence tool, Ampullai, with new features giving businesses a greater understanding of ongoing AI brand perception across ChatGPT, Gemini, Perplexity, and Claude, turning it from a diagnostics tool into an ongoing measurement platform.
Read on to find out more about our new Ampullai features.
Greater visibility, greater insight
The new Ampullai features build upon its existing capabilities that were launched in July 2026, including the brand report, competitor report, and consumer sentiment report. These original features allow brands to gain insight into how AI platforms represent their company, competitors, and brand sentiment.
Here are several new features added as of September 2026.
Known competitor input
Benchmark your brand against the competitors you actually care about, gain the ability to put key competitors into the conversation, and see how leading AI platforms position your brand in the market.
Advanced competitor monitoring
Get a deeper, more actionable understanding of how your brand compares with up to five chosen key competitors across AI platforms. This feature brings together our three reports for one focused piece of analysis, showing where your brand is in the market and how you can get ahead of your competitors.
Trends
Measure AI perception over time, rather than just a snapshot, with our trends feature. It gives your business the ability to see when AI's understanding of your brand is improving, declining, or changing, enabling you to act before those perceptions become entrenched.
Extended report history
Access up to 12 months of full report history, starting from your first report run. Your sentiment score trends continue to build over time, giving you a longer-term view of progress, patterns, and performance.
Sentiment source breakdown & insights
Understand the drivers behind brand sentiment to help unlock the details that shape AI's view of your brand. It looks at your sentiment across the entire internet, crawling customer reviews, media coverage, directories, and more.
Responding to market demand
The platform offers greater insight for businesses at a time when AI is increasingly shaping how customers see brands and their products and services, as more people turn to AI search to aid discovery and decision-making.
Upon the launch of the new Ampullai features, James Fry, Managing Director at Blue Frontier, said:
Businesses are increasingly recognising that AI perception is not static. A single report can highlight where a brand stands today, but ongoing measurement is what reveals whether that position is improving, where competitors are gaining ground, and which actions are genuinely making a difference. Ampullai gives teams a clearer way to track changes over time and to confidently shape positive AI responses
Connect with us at DTX London
We're going to be exhibiting at Stand F22 at the upcoming Digital Transformation Expo (DTX) London conference on 14th and 15th October 2026. If you're attending, you can receive an in-person demonstration of Ampullai with expert recommendations on how to improve your online reputation. Users will also get an exclusive 50% discount for the first 3 months if they sign up at the event.
Discover your brand sentiment now
The new features are now available to use on Ampullai for brands that want more in-depth insights into AI perception.
Additionally, if you would like support with enhancing your online representation, our experts can provide tailored recommendations to increase your reputation across SEO, GEO, PR, social media, and content marketing services.
Get in touch to find out more.
