Understanding the conversations shaping your social presence
Every day, your audience is talking about your brand, your competitors, and the wider topics that matter to your industry, often without ever tagging your account directly. Social listening gives us visibility of these conversations by surfacing mentions, sentiment, and emerging themes that would otherwise go unnoticed.
We use this insight specifically to sharpen social media output - shaping content ideas, refining messaging, and measuring how your social activity is landing with your audience.
What we can track through social listening
Brand mentions & sentiment
Monitoring how, where, and in what tone your brand is being discussed across social platforms, tagged or otherwise.
Competitor benchmarking
Tracking competitor activity, campaigns, and audience reaction, giving context to how your own social performance compares.
Topical & trend tracking
Identifying the wider conversations, trends, and topics your audience is engaging with beyond your own brand.
Influencer & creator voices
Monitoring what relevant creators and industry voices are saying, and where partnership opportunities may exist.
Campaign & content reaction
Measuring how specific campaigns or pieces of content are being received, beyond standard platform analytics.
Hashtag & keyword monitoring
Tracking specific hashtags, keywords, and phrases relevant to your brand, products, or industry.
Our experience
Feeding MAMA Noodles’ UK strategy with social listening
Social listening plays an ongoing role in our partnership with MAMA Noodles, supporting their continued growth in the UK market. As part of our regular activity, we monitor conversations relevant to MAMA Noodles and their wider category, feeding directly into their social media strategy.
This ongoing insight helps identify emerging trends, evolving messaging opportunities, and competitor activities, allowing MAMA Noodles' social strategy to continually adapt rather than stand still. Since the start of our partnership, MAMA Noodles has achieved 42%+ average month-on-month follower growth and over 500,000 organic social impressions.
Read the full case study
How social listening strengthens social strategy and output
Social listening does more than surface interesting data. Used well, it supports sharper, more responsive social media activity at every stage.
01
Fresh content ideas
01
Fresh content ideas
Real conversations and trending topics provide a constant source of relevant content ideas, rather than relying on guesswork.
02
Smarter competitor positioning
02
Smarter competitor positioning
Seeing how competitors are performing and being received helps identify valuable gaps and opportunities for your own content.
03
Faster trend response
03
Faster trend response
Spotting emerging trends and conversations early enough to join in while they are still relevant, rather than after the moment has passed.
04
Clearer performance context
04
Clearer performance context
Understanding not just how many people saw your content, but how it was genuinely received and discussed.
05
Stronger crisis awareness
05
Stronger crisis awareness
Early visibility of negative sentiment or emerging issues, giving your team more time to respond appropriately.
06
More authentic messaging
06
More authentic messaging
Grounding your tone and messaging in how your audience actually talks, rather than how you assume they do.
Powering our consultancy with specialist tools and expertise
Social listening relies on powerful, specialist software and the expertise to interpret what it uncovers, which is why it sits at the heart of our social media consultancy and strategy service. Our specialists use these tools to help inform the strategic direction, content recommendations, and ongoing guidance we provide.
This means the insight we uncover is never just data for its own sake. It is interpreted by people who understand social media strategy, who then translate it into practical, commercially relevant direction as part of our wider consultancy support.
Our experience
One part of a much bigger picture, when you need it
Social listening is just one piece of the wider market research and consumer intelligence available to your business. Our in-house market research and strategy team goes further, drawing on a broader range of sources and methodologies to answer bigger strategic questions.
Where a business need calls for deeper market understanding, such as consumer intelligence, competitor analysis at a market level, or ongoing industry monitoring, we can extend beyond social listening into our full market research and strategy services, giving you a single, joined-up partner regardless of how far the insight needs to go.
Our market research services
Common questions about social listening
The two are closely related. Monitoring typically means tracking your own mentions and messages, while listening takes a broader view, capturing sentiment, trends, and conversations across the wider social landscape, even where your brand is not directly tagged.
We monitor conversations across major social platforms, including Instagram, TikTok, X, LinkedIn, and Reddit, tailoring coverage to wherever your audience and industry conversations are most active.
This depends on your needs. Social listening can run as an ongoing part of content planning and reporting, or as a more focused exercise around a specific campaign, launch, or moment.
Yes. Monitoring sentiment and reaction in real time around a launch or campaign gives an early, genuine read on how it is landing, alongside standard performance metrics. By embedding social listening into a go-to-market strategy upfront – something our market research team can support with – you can also gain an even clearer picture of how to position your new product, who to target it at, and how to account for any competitive threats before you launch.
No, though many clients find social listening works best when it directly feeds into ongoing content planning, which is why it often sits alongside our consultancy or managed social media services.