Training built around your team, not a generic course
Off-the-shelf social media courses rarely reflect the reality of your brand, your audience, or the platforms that matter most to your business. We build every training session from scratch, shaping content, examples, and exercises around your specific goals, industry, and current level of experience.
Every session is fully customised to your team's needs, whether that is a short introductory workshop or a multi-day programme, delivered in person or online.
What we can train your team in
Skill
Content Creation & Posting
Practical, hands-on training in creating and publishing engaging content, including shooting imagery and video on a budget.
Skill
LinkedIn Management
Building real competence in managing a company LinkedIn presence, from posting strategy to employee advocacy.
Skill
Compliance & Best Practice
Covering platform guidelines, accessibility, and best practice, keeping your team's activity safe, consistent, and professional.
Skill
Social SEO
Practical guidance on optimising content for discoverability, from captions and keywords to hashtags and alt text.
Skill
Strategy & Content Planning
Equipping your team with the tools and frameworks to plan a confident, structured content strategy of their own.
Skill
Social Branding
Training your team to apply your brand identity consistently and confidently across every piece of social content.
Skill
Influencer Marketing
Practical guidance on identifying, approaching, and managing influencer and creator partnerships in-house.
Our experience
Upskilling an internal team at a leading defence organisation
We delivered a bespoke, full-day training programme for the internal marketing team of a leading aerospace and defence consortium (under NDA), covering LinkedIn marketing, social media best practice, content creation, and social SEO. The training was tailored to their goal of building brand awareness and an engaged online community, with a strong focus on marketing in a highly regulated, security-conscious industry.
As part of the session, we created custom slide decks and templates for the team to keep and use internally going forward, giving them a lasting resource beyond the day itself.
Who this training supports
Social media training works differently depending on where your team is starting from. Here are some of the organisations and teams we most often support.
01
Junior or early-career teams
01
Junior or early-career teams
Giving less experienced marketers a strong, practical foundation, building confidence alongside skill.
02
Broad, multidisciplinary teams
02
Broad, multidisciplinary teams
Supporting marketing generalists who need to cover social media alongside several other responsibilities.
03
Franchisees & subsidiary brands
03
Franchisees & subsidiary brands
Ensuring consistent skills and brand understanding across multiple, semi-independent teams operating under the same parent business.
04
Teams bringing social media in-house
04
Teams bringing social media in-house
Supporting organisations transitioning from an agency-managed to an in-house social media function, and who may need bringing up to speed with the latest platform changes.
05
Established teams needing a refresh
05
Established teams needing a refresh
Bringing experienced teams up to date with ever-evolving platforms, algorithms, and best practice considerations.
06
Regulated or specialist industries
06
Regulated or specialist industries
Tailoring training to the specific compliance, tone, and security considerations of more sensitive or regulated sectors.
Templates and toolkits for consistent branding
Confident content creation is only half the challenge. Keeping that content consistently on-brand, without needing a designer for every post, is often what determines whether an in-house team can sustain quality long after a training session is complete.
Our in-house graphic design team can build bespoke social media templates and toolkits that translate your brand identity into ready-to-use assets, whether your team works in Photoshop or Canva. This gives your team an efficient, user-friendly way to produce consistently on-brand and quick-turnaround content long after our training has finished.
Our experience
Ongoing consultation that keeps your team on track
Training gives your team a strong, practical foundation, but some organisations want ongoing support as their strategy and content continue to evolve. Our social media consultancy and strategy service is effectively an extension of this training - providing continued direction, feedback, and guidance rather than a single, standalone session.
Many clients begin with a training programme to build initial confidence and capability, before moving into ongoing consultancy for continued support, regular strategy input, and content feedback as their team's skills and social presence develop further.
More about social media consultancy
Common questions about our social media training
This depends entirely on your team's needs, from a focused hour-long meeting or webinar covering a specific topic, through to a full day session, or a programme spread across multiple days for more comprehensive training.
Yes. We deliver training both in person at your premises and remotely, and many clients find a remote session works just as effectively, particularly for teams spread across multiple locations or headquartered abroad.
Yes. We typically provide custom slide decks, templates, and resources tailored to your session, giving your team something practical to refer back to long after the training has finished. The exact handouts that will benefit your teams most can be decided on as part of the planning stage.
Yes. We tailor the content and pace of every session to the actual experience level in the room, and can structure a programme to cover both foundational and more advanced topics where needed.
Yes. Many clients move into our ongoing consultancy and strategy service after training, giving them continued guidance and feedback on a monthly or quarterly basis as their team and strategy develop further.