Over the past few years, AI search platforms have become key to online discovery and visibility, and millions of people use these sites to gain recommendations and summaries about brands.
The need for businesses to understand how AI is representing them has become vital. This is particularly important when brands are being misrepresented, underrepresented, or absent from AI-generated responses. After months of development, we’re delighted to announce the launch of our new platform, Ampullai, which will help provide businesses with more insight into brand perception.
Introducing Ampullai
Our new AI business intelligence tool gives senior decision-makers valuable insight into how AI platforms perceive their company, competitors, and brand sentiment. It simultaneously crawls ChatGPT, Claude, Perplexity, and Gemini and offers comprehensive insights into how your business is shown online. Ampullai provides three reports that outline what AI believes about your brand and what it tells audiences about it.
The tool offers actionable insights to help businesses improve their visibility, reputation, and competitive positioning across the evolving AI landscape.
Upon the launch of Ampullai, James Fry, Managing Director, said:
Businesses can no longer ignore what AI platforms are saying about their brand - and without modern solutions, many are left in the dark. Our new tool will help put control back into the hands of brands, showing how they’re being benchmarked, spoken about, and seen across popular generative engines. This is just phase one, and we’re excited to share upcoming features soon.
AI Brand Radar
The AI Brand Radar report provides an analysis of how AI platforms perceive brand reputation, trust, and visibility. The report ranks performance across the AI platforms, detailing a brand summary, unique selling proposition, and pros and cons. It also shows what’s shaping perception, common trends, areas of opportunity, and a visibility breakdown of where AI sees businesses online, from owned content to news and press, social media, and review platforms.
AI Competitor Radar
Our AI Competitor Radar report gives brands valuable insight into who AI platforms think their competitors are. It also indicates key opportunities and threats, which competitors rank highly on each platform and why, and how AI perceives them against top rivals in comparison.
The tool also shows how AI finds your competitors across search results, client reviews, market knowledge, and more, all while showing what is shaping perception.
AI Consumer Sentiment Report
The AI Consumer Sentiment Report shows what AI platforms are saying about customers and whether they’re discussing brands and their products and services, positively or negatively.
It offers a full breakdown of opinions and behaviours towards businesses across each platform, showing where sources are coming from and what’s shaping perception. Finally, it shows what AI thinks people are saying about brands and highlights the key phrases and topics associated with them.
Understand How You’re Being Shown Today
Those interested in trying Ampullai can sign up for a free subscription, with users able to gain three credits each month.
The platform is set to expand further with the introduction of additional paid features, so keep an eye out for more announcements on our website and Facebook, LinkedIn, and Instagram channels in the coming months.
We will also be exhibiting at DTX London 2026 on 14–15 October 2026 at ExCeL London, with members of our team giving in-person demonstrations of the platform and expert insight into how to improve your online perceptions. If you’re attending, make sure to visit us on Stand F22.
Head to the Ampullai website to download your AI reports now.
Want to Improve How AI Sees Your Brand?
Businesses that don’t take active steps to enhance how they’re perceived online will begin to lose visibility on AI platforms. Our digital marketing experts are here to help you increase your online reputation with dedicated SEO, GEO, PR, social media, and content marketing services designed to help you gain positive placements.
Speak with our team to find out more.
