What is ChatGPT Advertising?
AI platforms are transforming the way people search, discover and make purchasing decisions. More consumers are turning to AI assistants like ChatGPT to discover products, compare services and seek trusted recommendations, making AI search an increasingly important customer touchpoint.
Placements are matched to the context of each conversation, helping your business reach audiences with relevant messaging at the moment they're exploring solutions. As AI-powered advertising evolves, businesses that understand and prepare for these opportunities will be well placed to stay ahead of changing consumer behaviour, diversify their digital marketing strategy and gain an early competitive advantage.
Our approach to ChatGPT ads
01
Discovery and strategy
We take the time to understand your audience, market and commercial goals. From there, we identify where ChatGPT advertising can support your wider paid media strategy and deliver the greatest impact. This research also helps us build detailed prompt strategies, informed by audience insights, keyword research and your wider business context.
02
Campaign development
We develop campaign messaging, prompt frameworks and supporting creative assets that align with the latest AI advertising opportunities, ensuring your brand is positioned effectively as the landscape continues to evolve.
03
Testing and optimisation
We continuously test prompts, ad creatives, messaging and audience strategies, using available performance data to refine campaigns and improve results over time.
04
Monitoring
We keep a close watch on campaign performance and platform developments, allowing us to make proactive recommendations to your AI advertising, as the ecosystem changes.
05
Ongoing management and optimisation
ChatGPT advertising is evolving quickly. We provide ongoing campaign management, regular optimisation of prompts, messaging and targeting, and strategic guidance to help you maximise performance and stay ahead of new opportunities.
Benefits of ChatGPT advertising
More consumers are using generative AI to research products, compare providers and discover brands through natural conversations. By investing in ChatGPT advertising early, businesses can build brand visibility, reach new audiences, and gain valuable insight into how users engage with AI powered experiences.
Rather than replacing existing PPC activity, ChatGPT advertising complements your wider paid media strategy by creating new customer acquisition opportunities. Testing campaigns now also helps your business refine messaging, develop effective AI prompt strategies, and build expertise ahead of wider adoption, positioning your brand to capitalise on future advertising opportunities.
Why the rise of ChatGPT matters for brands
of UK adults use AI search tools to research, discover and decide
of UK adults have used ChatGPT to search for products they’re interested in
growth in UK ChatGPT web visits year on year
Who you'll be working with
Choose a digital partnership
Our team stays up to date with the latest developments across ChatGPT and the wider AI search landscape, helping you build a strategy that's informed by data, aligned with your business goals and designed to complement your existing paid media activity.
From initial strategy through to ongoing optimisation, we'll manage every stage of your campaigns while keeping you informed with clear reporting and practical recommendations. Whether you're looking to explore ChatGPT advertising for the first time or stay ahead as the channel develops, we're here to help your business make the most of what's next.
