Building your brand identity
Our team of skilled and experienced designers develop brand identities that encompass all the things that make your business unique. Branding extends beyond a great logo, name, or promotional materials; it is the life and soul of your company. Brands need to stand tall above the competition or face the peril of falling by the wayside. We create brands using in-depth research and aim for your target audience by capturing your story and building a bold identity.
At Blue Frontier, we collaborate closely with our clients, pairing your industry expertise with our creative flair to build remarkable, relevant, and memorable brands with impeccable design.
70% of consumers recognise a brand by their logo and visual design
What impact can a strong brand presence have on your business?
revenue growth
can be experienced by companies with well designed logos (approximately)
of consumers
need to trust a brand to consider buying from it.
of consumers
are more likely to buy from brands they recognise.
End-to-end branding support
As the Holistic Plus+ digital agency, we can go beyond designing your logo to also craft marketing materials and websites that capture the true essence of your brand. From an initial brand strategy, through to social media marketing, advertising, and website design, our creative team can support you in all areas of your brand presence. If you are looking to build a brand, reposition your organisation and make new connections, speak to us about your project and let us help you unlock your potential.
01
Market Research
We start by delving into the brand trends and prerequisites of your industry; this helps us set the correct tone for your brand to ensure it aligns with your market's expectations and audience preferences. This section can be a broader review of your overall market or can form part of a more in-depth brand strategy piece.
02
Competitor Research
It’s important to acknowledge what your competitors are doing, not only to make sure you are doing something different, but to also learn from their mistakes and successes. We gather knowledge about your competitors to help understand who is dominating the sector and why their brand is performing well. This helps our designers deliver successful results that also stand out in your industry.
03
Brand Reputation
We can conduct interviews and workshops with your internal teams, and can also gather social listening data, to understand your brand’s existing reputation and legacy. This helps us to maximise on the things people like about your brand, whilst developing solutions to any areas of negative sentiment; this is particularly key for brands who have built a reputation and don't want to stray too far.
04
Creating the Brand
From our findings, we discuss our strategic recommendations and initial branding suggestions with you to get your input on any preferences, as well as any insights from your own industry knowledge. From here, our designers will use their creative eye to put together your new logo, fonts, colour palette, and other visual brand assets. The aim of this design phase is to give you a strong image to move forwards that will position you at the heart of your target market.
05
Brand Guidelines
By creating a set of brand guidelines for you, we can also help your brand retain consistency, ensuring your brand shares the same visual aesthetic and tone of voice across all touchpoints. These guidelines can be shared across your internal teams, and are a key factor in meeting goals for how your audience perceives and interacts with your organisation.
